- This guide explains how to start an Amazon business in India step-by-step — from registration to selling.
- Learn about business models like Retail Arbitrage, Wholesale, and Private Label.
- Understand the cost breakdown, required documents, fulfilment methods (FBA, FBM, Easy Ship), and profit margins.
- Includes tips to grow faster, get more reviews, run ads, and automate pricing.
- Perfect for students, homemakers, job-seekers & part-time earners.
Starting an Amazon business in India is one of the smartest ways to enter the world of e-commerce with low investment and high growth potential. Whether you’re a student, homemaker, or job-seeker, you can sell on Amazon from home with just a few products and some basic knowledge. This guide explains step-by-step how to start, the cost, profits, documents required, and even bonus tips to grow faster.
What is an Amazon Business?
An Amazon business means you sell products through Amazon’s platform, either as a seller, reseller, or private label brand. You can sell your own products or source them from wholesalers or manufacturers.
How to Start an Amazon Business in India: Step-by-Step Guide
1. Choose Your Business Model
Pick what suits you:
| Model | Description | Investment |
| Retail Arbitrage | Buy from local stores & sell at a profit on Amazon | ₹5,000 – ₹10,000 |
| Wholesale | Buy in bulk from suppliers and sell individually | ₹20,000 – ₹50,000 |
| Private Label | Create your own brand and list it on Amazon | ₹30,000 – ₹1 Lakh |
| Dropshipping | List items without holding inventory (3rd party ships) | ₹0 – ₹5,000 |
2. Register as an Amazon Seller
You need to create a seller account on Amazon Seller Central.
Documents Required:
- PAN Card (Personal or Business)
- GST Number (except for exempted categories)
- Bank Account with IFSC
- Mobile Number & Email ID
- Business Address Proof
Note: If you’re a sole proprietor, you can use your personal PAN and Aadhaar.
3. List Your Products
Once registered:
- Add product details like title, description, price, images, etc.
- You can choose from Amazon’s catalogue or create a new listing.
- Use relevant keywords and SEO-friendly product descriptions to attract buyers.
4. Decide Fulfilment Method
| Fulfilment Option | Description | Ideal For |
| FBA (Fulfilled by Amazon) | You send products to Amazon’s warehouse; they handle delivery | Large sellers |
| FBM (Fulfilled by Merchant) | You pack and ship products yourself | Home-based small businesses |
| Easy Ship | Amazon picks up from your place and delivers | Mid-level sellers |
5. Set Pricing & Start Selling
Keep a competitive price while factoring in:
- Product cost
- Amazon commission (8% to 15%)
- Shipping charges
- GST
Use the Amazon Profit Calculator to predict earnings.
Cost to Start an Amazon Business in India
| Expense Category | Estimated Cost (INR) |
| Product Inventory | ₹5,000 – ₹1,00,000 |
| GST Registration (optional) | ₹500 – ₹1,000 |
| Packaging Materials | ₹500 – ₹2,000 |
| Professional Photos (optional) | ₹1,000 – ₹3,000 |
| Amazon Fees (per sale) | 8–15% commission + ₹30–80 delivery charge |
Profit Margin of Amazon Business
| Product Category | Average Profit Margin |
| Fashion Accessories | 20% – 40% |
| Electronics Accessories | 10% – 25% |
| Home & Kitchen | 25% – 45% |
| Beauty & Personal Care | 30% – 50% |
Tip: Products with high demand and low competition bring the highest returns.
Tips to Grow Your Amazon Business Faster
Whether you’re just starting out or already selling, these strategies can help you scale your Amazon business quickly:
1. Use Amazon Ads (Sponsored Products)
- Promote your listings with Amazon PPC (pay-per-click) ads.
- Start with a daily budget of ₹100–₹500.
- Target specific keywords related to your product.
2. Get Reviews Early
- Ask customers politely to leave reviews.
- More reviews = higher trust = more sales.
- Use follow-up messages via Amazon’s system (no outside contact).
Tip: Products with 5+ positive reviews convert 3x better than those without.
3. Focus on Best-Selling Categories
| High-Demand Categories | Notes |
| Beauty & Wellness | Fast-moving, low returns |
| Kitchen Appliances | Seasonal spikes during festivals |
| Stationery & Office | Great for bulk orders |
| Baby Products | Loyal customer base |
| Pet Supplies | Growing niche in India |
Use Amazon’s “Best Sellers” page for category insights.
4. Offer Deals & Coupons
- Use the “Amazon Deals” dashboard to add offers.
- Lightning deals, percentage discounts, and coupons attract more buyers.
5. Track Inventory & Automate Pricing
- Use tools like SellerApp, JungleScout, or Zoho Inventory.
- Keep stock updated to avoid losing “Buy Box” eligibility.
- Automate pricing based on competitors.
Note: If your item is “Out of Stock”, your search rank will drop.
Is Amazon Business Safe in India?
Yes, it is a legitimate platform regulated by Indian e-commerce laws. You receive:
- Secure payments every 7 days directly to your bank account.
- Seller protection in case of fraud or fake returns.
- Transparent dashboard to track every order, fee, and refund.
Can You Run an Amazon Business Full-Time?
Yes! Many sellers quit their jobs and run Amazon businesses full-time.
| Seller Type | Monthly Revenue | Time Spent Daily |
| Part-Time Seller | ₹10,000 – ₹50,000 | 2–3 hours |
| Full-Time Seller | ₹1 Lakh – ₹10 Lakhs+ | 6–10 hours |
Additional Tools to Help You
Here are some free and paid tools to boost your Amazon business:
| Tool Name | Purpose | Free/Paid |
| Canva | Create product images & infographics | Free |
| Zoho Books | Track accounts and GST invoices | Free/Paid |
| JungleScout | Product & competitor research | Paid |
| FBA Calculator | Calculate profit margins | Free |
| ChatGPT | Generate product descriptions | Free/Paid |
Advantages of Starting an Amazon Business in India
Starting an Amazon business offers multiple benefits for beginners, students, homemakers, and even full-time professionals. Here’s why it’s a great option in 2025:
1. Low Investment, High Potential
- You can start with as little as ₹5,000 to ₹10,000.
- No need for a physical shop or big warehouse.
2. Access to a Massive Customer Base
- Amazon India has 30+ crore customers.
- Your product gets nationwide exposure from day one.
3. No Technical Skills Required
- Amazon’s interface is beginner-friendly.
- Listing products, tracking orders, and receiving payments is simple
4. Flexible Work-from-Home Option
- Perfect for students, homemakers, and freelancers.
- You can manage everything from your laptop or mobile.
5. Built-in Logistics & Payment System
- With FBA or Easy Ship, Amazon handles delivery and returns.
- Payments are securely credited to your bank every 7 days.
6. Opportunity to Scale Fast
- You can go from selling 5 products a day to 500+ in months.
- Expand into international Amazon marketplaces later.
7. Amazon Supports New Sellers
- Training, seller help centre, and 24/7 chat support.
- Amazon offers free tools for inventory, pricing, and marketing.
8. You Can Build Your Own Brand
- With private label selling, you can launch your brand under your own name.
- Great for long-term business growth.
9. Detailed Analytics to Grow
- Track sales, conversion rate, returns, and customer behaviour.
- Use this data to improve and expand.
10. Trusted Platform
- Amazon is a trusted global brand that builds customer trust in its products, too.
Key Takeaways
- Amazon Business is ideal for anyone with low capital but high enthusiasm.
- You can start with just ₹5,000 as an individual seller.
- Amazon handles packaging and delivery if you choose FBA or Easy Ship.
- Choose the right product and fulfilment method to maximise profit.
Learn more about Business skills here to unlock new growth opportunities
Conclusion
Starting an Amazon business in India is one of the easiest ways to enter e-commerce in 2025. With a low investment, free tools, and millions of customers, you have every chance to succeed. Focus on picking the right niche, writing good product descriptions, and giving great service. Over time, you can grow from a side hustle to a full-time business.
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FAQs
Yes, for most categories. But some exempted items don’t require GST.
As low as ₹5,000 if you’re starting small.
Yes. You can register as an individual with your PAN and Aadhaar.
Yes, many sellers earn between ₹10,000 to ₹5 lakhs per month, depending on product and volume.
Clothes, electronics, toys, books, home items, beauty products, and more.
FBA means Amazon stores & ships your product. FBM means you ship directly.
Use better images, run ads, get reviews, and price competitively.
No, but it’s helpful if you want to build your own brand (private label).
Yes, anyone 18+ with a PAN and bank account can start.
Usually 3–15 days depending on demand, pricing, and visibility.
