- Founder: Saurabh Dwivedi, from Raebareli, Uttar Pradesh, launched The Lallantop in 2016 under India Today Group.
- Academic Edge: Educated at Allahabad University, JNU (Master’s in Hindi), and IIMC (journalism diploma)—a strong journalistic foundation.
- Explains the dealership application process: eligibility criteria, application, site verification, LOI issuance, and final commissioning.
- Media Roots: Cut his teeth at Aaj Tak, Star News/ABP, and Navbharat Times before pioneering digital journalism with The Lallantop.
- Vision & Challenges: Aims to expand into regional languages and investigative reporting, while navigating political pressures and monetization challenges.
Who is the Lallantop founder, and how did he build one of India’s most-watched Hindi digital news platforms? The man behind this revolutionary success is Saurabh Dwivedi — a small-town boy turned digital journalism icon. Through his unique storytelling and fearless reporting, Saurabh reshaped how youth in India consume news in Hindi.
Who is Saurabh Dwivedi?
Saurabh Dwivedi is an Indian journalist, editor, and the founder and editor-in-chief of The Lallantop, a Hindi news platform owned by India Today Group.
Quick Bio:
| Attribute | Details |
|---|---|
| Full Name | Saurabh Dwivedi |
| Date of Birth | 22 April 1983 (age 42 in 2025) |
| Hometown | Raebareli, Uttar Pradesh, India |
| Education | IIMC, JNU |
| Profession | Journalist, News Anchor, Editor |
| Famous For | Founding The Lallantop |
| Platform Launched | 2016 |
| Current Role | Editor-in-Chief, The Lallantop |
Educational Background
Saurabh’s sharp analysis and presentation are rooted in his strong academic background:
- Undergraduate Degree: From Allahabad University
- Postgraduate Degree in Hindi Literature: Jawaharlal Nehru University (JNU)
- Diploma in Journalism: Indian Institute of Mass Communication (IIMC), Delhi
Career Timeline Before The Lallantop
| Year | Organization | Role |
|---|---|---|
| 2007 | Aaj Tak | Copy Editor |
| 2009–2013 | Star News (later ABP) | Senior Journalist |
| 2013–2016 | Navbharat Times | Senior Editor |
| 2016 | India Today Group | Started The Lallantop |
Key Takeaway:
Saurabh worked in both traditional print and television before entering digital journalism. This diverse experience helped shape The Lallantop’s tone and reach.
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The Birth of The Lallantop
Why Was It Created?
India Today Group wanted a youth-oriented, honest, Hindi news platform. Saurabh was given full freedom to design it his way.
Launch Year:
2016 — a time when digital news was booming.
Unique Aspects of The Lallantop:
- Pure Hindi content with a desi twist.
- Direct, no-nonsense reporting.
- News mixed with satire, storytelling, and real analysis.
- Programs like:
- Netanagari (Political Interviews)
- The Lallantop Show (News Analysis)
- Sehat (Health Information)
- Kitabwala (Book Reviews)
Stats (As of 2025):
- YouTube Subscribers: 22+ million
- Facebook Followers: 10+ million
- Monthly Views: 200+ million across platforms
- Team Size: 100+ journalists and content creators
What Makes Saurabh Dwivedi & Lallantop Unique?
✅ Key Success Factors:
- Simple Hindi Language: Easy for every Indian to understand.
- Desi Humour: Makes even serious news digestible.
- Unbiased Reporting: Focus on facts over clickbait.
- Interactive Shows: Youth-centric engagement on YouTube and social media.
- Ground Reporting: Rural India coverage that most big media outlets ignore.
Impact on Indian Digital Journalism
| Impact Area | How Lallantop Changed It |
|---|---|
| Language News | Made Hindi cool for millennials |
| Political News | Transparent interviews; no media filters |
| Health & Books | Brought niche subjects into mainstream news |
| Election Coverage | Extensive ground-level reporting |
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Awards & Recognition
- Most Popular Digital News Platform (multiple years)
- Saurabh’s Political Interviews featured on national debate circuits.
- Recognised by media schools and journalism awards in India.
Challenges Faced
- Political Pressures: Neutrality in sensitive times.
- Trolling & Threats: Facing digital harassment due to blunt opinions.
- Content Monetisation: Managing editorial freedom under ad-driven models.
Future Vision
Saurabh aims to:
- Launch more regional language verticals.
- Focus on fact-checking and investigative journalism.
- Train budding Hindi journalists via digital workshops.
Conclusion
Saurabh Dwivedi, the Lallantop founder, has changed how India consumes news in Hindi. With relatable storytelling, regional reach, and hard-hitting journalism, he is building a new era in digital media. His journey is not just about creating a platform — it’s about creating a movement in Hindi journalism.
Frequently Asked Questions (FAQs)
→ Saurabh Dwivedi is the founder and editor-in-chief of The Lallantop.
→ The platform started in 2016 under the India Today Group.
→ No. It is owned by India Today Group; Saurabh is the founder and editorial lead.
→ He was born on April 22, 1983. He is 42 years old in 2025.
→ He holds degrees from Allahabad University, JNU, and a journalism diploma from IIMC.
→ Exact figures aren’t public, but estimates suggest crores in revenue from ads and YouTube.
→ He is from Raebareli, Uttar Pradesh, India.
→ Netanagari, The Lallantop Show, Sehat, Kitabwala.
→ Use of simple Hindi, humour, and in-depth ground reports.
→ No. He primarily appears on The Lallantop’s official YouTube channel.
