Baskin Robbins Franchise : Cost & How to Apply (2025)

Baskin-Robbins has been a household name in India for over 30 years, serving millions with its famous range of ice creams and desserts. But beyond the sweet flavours lies a serious business opportunity. Starting a Baskin-Robbins franchise in 2025 means stepping into a trusted global brand with strong demand, proven systems, and solid profit potential—making it a smart choice for first-time and seasoned entrepreneurs alike.

Why is the Baskin-Robbins franchise a good business in 2025?

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Baskin-Robbins has become one of India’s most promising franchise opportunities in the food and beverage sector. The brand runs more than 800 exclusive ice cream parlours in over 230 cities, making it one of the country’s largest ice cream retail chains. Here’s why a Baskin-Robbins franchise could be your next smart business move in 2025.

Strong brand recognition and customer loyalty

1. 30-year-old reputation: Baskin-Robbins started its Indian journey in 1993 and has built unwavering customer trust since then.
2. Proven profit potential: Franchise owners typically earn between ₹70 lakh and ₹2.3 crore yearly with a 20% profit margin.
3. Strong emotional connection: The brand connects with customers through special moments like birthdays and family gatherings, which leads to loyal customers who keep coming back.
4. Memorable branding: Customers instantly recognise the distinctive pink and blue colours and iconic logo.

Wide range of vegetarian and seasonal flavours

1. Indian market focus: The brand uses only cow milk and offers 100% vegetarian products that perfectly match Indian tastes.
2. Rich flavour selection: Customers can choose from 31 premium international and Indian flavours with different taste profiles.
3. Fresh menu options: A new flavour arrives each month to keep customers excited.
4. Growing product line: The brand launched vegan ice creams recently. Vegan Vanilla costs ₹349 and Vegan Mississippi Mud costs ₹389 for 450ml packs, which helps reach new customers.

Supportive franchise ecosystem

1. Full training program: New franchisees learn everything about operations, furniture, interior design, and staff management.
2. Strong marketing: Regular promotions and special offers help increase customer reach.
3. Expert guidance: Professional teams help franchisees solve business challenges quickly.
4. Reliable distribution: A robust supply chain ensures frozen desserts reach every corner of India.

Baskin-Robbins Franchise Models Comparison

The Indian ice cream industry grows faster than ever and should reach USD 3.4 billion by 2021. Baskin-Robbins knows how to blend local flavours with international quality standards, which makes it a smart choice for entrepreneurs who want to enter the food and beverage sector in 2025.

Which franchise model should you choose?

Your business success depends on selecting the right Baskin-Robbins franchise model. The company provides three different formats that match various investment levels, location types, and business goals.

Kiosk: Low investment, high footfall areas

1. Simple setup: Kiosks need a minimum of 150 sq. ft. of space with at least 10 ft. frontage.
2. Investment planning: You’ll need between ₹11-14 lakhs.
3. Location selection: Mall food courts, multiplexes, airports, and railway stations work best for kiosks.
4. Return potential: Lower overheads lead to higher profit margins of about 50%.
5. Easy operations: This compact model focuses on takeaway services, making management simpler.

Parlour: Balanced model for urban locations

1. Space needs: You need a minimum of 300 sq. ft. with at least 12 ft. frontage.
2. Budget requirements: Plan for ₹13-18 lakhs investment.
3. Perfect spots: High-street retail locations and standalone outlets in commercial areas suit this model best[121].
4. Profit outlook: You can expect profit margins of 46-48%.
5. Menu options: These full-service outlets serve scooped ice creams, sundaes, cakes, and beverages.

Lounge: Premium experience with seating

1. Space requirements: You’ll need a minimum of 500 sq. ft. with 15 ft. frontage.
2. Investment needs: Budget between ₹18-23 lakhs.
3. Location focus: Upscale neighbourhoods where customers enjoy sit-down experiences make ideal spots.
4. Return prospects: This model offers the highest profit margin at about 52%.
5. Ambience planning: Your space should include comfortable seating areas for longer customer stays.

Budget and location-based selection guide

1. Capital check: Your available funds should match model requirements—kiosks suit lower budgets, lounges need higher investment.
2. Demographics study: Population density, income levels, and competition in your target area matter.
3. Property costs: Metropolitan areas have higher rents but could bring greater returns.
4. Goal alignment: Kiosks offer quick ROI, while lounges excel at brand building and customer experience.
5. Running costs: Staff requirements vary—lounges need more personnel than kiosks or parlours.

Baskin-Robbins Franchise Model Comparison

The franchise agreement runs for 5 years and can be renewed. You’ll need to pay a refundable security deposit of ₹50,000. This gives you enough time to establish your business and see returns on your investment.

What is the total cost of owning a Baskin-Robbins franchise?

Baskin Baskin-Robbins franchise needs smart financial planning. Your total investment depends on the model type, location, and store requirements you choose. Here’s a detailed breakdown of your 2025 budget needs.

Franchise fee and setup costs

1. Calculate your franchise fee: You’ll need to pay a one-time fee of ₹5 lakhs for most formats.
2. Budget for security deposit: Every franchisee must put down a refundable security deposit of ₹50,000.
3. Understand total investment range: A Baskin-Robbins franchise costs between ₹24.79 lakhs to ₹52.85 lakhs.
4. Meet financial requirements: You should have a net worth of at least ₹1.66 crore and liquid cash of ₹83 lakhs.
5. Plan for monthly royalty: Your ongoing royalty fee will be 5.9% of gross sales.

Interior, branding, and equipment expenses

1. Budget for civil interior: Model costs vary – Kiosk (₹2.2 lakhs), Parlour (₹3 lakhs), and Lounge (₹5.27 lakhs).
2. Calculate branding expenses: Brand representation costs are ₹84,000 (Kiosk), ₹1.16 lakhs (Parlour), or ₹1.76 lakhs (Lounge).
3. Plan for equipment and furniture: Costs range from ₹2.74 lakhs (Kiosk) to ₹6.51 lakhs (Lounge with furniture).
4. Include technology costs: POS systems and tech setup cost between ₹1.21 lakhs to ₹12.65 lakhs.
5. Account for local purchases: You’ll need about ₹20,000 for miscellaneous local items regardless of model.

Hidden costs: licenses, staff, and inventory

1. Budget for licenses and permits: Location-based costs range from ₹5.90 lakhs to ₹16.87 lakhs.
2. Plan for opening inventory: Your starting stock will cost ₹4.21 lakhs to ₹6.75 lakhs.
3. Account for insurance: Coverage costs range from ₹2.95 lakhs to ₹7 lakhs.
4. Include training expenses: The franchise fee covers basic training, but set aside ₹84,380 to ₹12.65 lakhs for travel and stay during training.
5. Prepare additional funds: Keep ₹0 to ₹25.31 lakhs ready for your first three months.

Cost comparison chart by model

Your investment will change based on the model you pick:

Note: These figures are approximate and may vary based on your location, store size, and other factors.

How profitable is a Baskin-Robbins franchise in India?

Let me help you review the returns you can expect from a Baskin-Robbins franchise. These numbers will help you make a solid investment decision.

Typical monthly and yearly revenue

1. Monthly earnings potential: Kiosks bring in ₹2-4 lakhs monthly, parlours make ₹3.5-5 lakhs, and lounges can reach ₹5-7 lakhs in tier-1 cities.
2. Annual projections: Most outlets achieve ₹25-60 lakh annual revenue that turns into ₹3.5-11.6 crore in yearly sales.
3. City-tier differences: Mumbai or Delhi outlets earn monthly revenues of ₹3-4.5 lakhs while tier-2 cities like Indore or Jaipur bring in ₹1.8-3 lakhs.
4. Seasonal changes: Sales jump 30-40% higher during the summer months.

Profit margins by outlet type

1. Gross margins: Kiosks give you about 50% margins, parlours 46-48%, and lounges top the chart at 52%.
2. Net profit: Your take-home after expenses usually ranges between 15-25% net profit margins.
3. Monthly take-home: You can earn net monthly profits of ₹60,000-1.2 lakhs in tier-1 cities and ₹35,000-80,000 in tier-2 locations.
4. Operational efficiency: Well-run stores report 20-30% net margins.

Realistic ROI timeline

1. Break-even point: Most stores hit break-even in 18-24 months.
2. Investment recovery: You can recover your investment in 3-5 years [211].
3. Model-specific timelines: Kiosks break even faster at 16 months, while parlours take about 20 months.
4. Year-over-year growth: Same-store sales grew by 7.3% in 2023 and 8.1% in 2024.

What affects your profit: location, marketing, and management

1. Location quality matters: Areas near colleges, malls, or IT hubs with high foot traffic ensure faster ROI.
2. Marketing impact: Local promotions and community participation boost customer traffic.
3. Operations matter: Smart inventory management and staff scheduling can improve your profits.
4. Extra income streams: Successful owners add catering, corporate orders, and celebration cakes to boost their earnings.

What is the process to apply for a Baskin-Robbins franchise?

Getting a Baskin-Robbins franchise follows a clear process from your first contact through opening day. Here’s exactly how you can start your ice cream business in 2025.

Online application steps

1. Visit the official website: Go to www.baskinrobbinsindia.com and find the franchise inquiry section.
2. Complete the franchise form: Enter your personal details, contact information, preferred location, investment capacity, and F&B experience.
3. Submit and wait: The Baskin-Robbins team reviews your application based on their expansion plans.
4. First screening: The business development team will contact you if your profile matches their needs.
5. Location evaluation: The team checks your proposed location’s potential and foot traffic.

Franchise agreement and duration

1. Review the MOU: You’ll get a Memorandum of Understanding with detailed business information after the first approval.
2. Sign the agreement: Your standard franchise agreement runs for 5 years with renewal options.
3. Understand renewal conditions: You must give written notice 12-18 months before expiration and meet all standards.
4. Meet financial obligations: Keep all debts and advertising fees current throughout the agreement.
5. Prepare for renewal terms: Renewal requires signing the current franchise agreement offered to new franchisees.

Training and onboarding process

1. Complete full training: Take a 10-day online/classroom program about marketing, product preparation, and operations.
2. Participate in hands-on training: Learn on-site at an operating Baskin-Robbins restaurant.
3. Access mentoring support: The field team helps you build your business.
4. Complete pre-opening preparation: Three weeks of pre-opening training prepare you fully.
5. Learn technical skills: Training shows you how to make Baskin-Robbins desserts, work with technology systems, plan growth, and hire staff.

Support provided post-launch

1. Receive marketing assistance: Get help with national marketing strategies, local campaigns, and promotional materials.
2. Get operational guidance: The team helps with business setup, interior design, and management.
3. Benefit from staff training: Your staff receives world-class training that meets international standards.
4. Access product innovations: The company’s culinary team creates new products to bring customers back.
5. Join the franchisee community: Share your feedback through the franchisee advisory council.

Case Study 

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Success stories can teach aspiring franchisees valuable lessons. Let’s look at three Indian entrepreneurs who made it big with their Baskin-Robbins ventures.

Raj Patel – From Kiosk to Multi-Unit Owner in Mumbai
Raj started small with a kiosk in Bandra’s mall back in 2018. He put in ₹13 lakhs and picked a smart spot near a multiplex that brought steady customers. The business did so well that he got his money back in just 18 months. Today, Raj owns three more kiosks in Mumbai’s top malls. Each outlet brings in around ₹5 lakhs monthly with a solid 22% profit margin.

Priya Sharma – Suburban Parlour Success in Pune
Priya left her IT job to open a Baskin-Robbins parlour in a Pune neighbourhood in 2019. She took a chance by investing ₹17 lakhs in a residential area. Her smart moves, such as home delivery and special birthday packages, made her business stand out. Now she enjoys a 24% profit margin and makes about ₹4.2 lakhs every month.

Vikram & Neha Gupta – Premium Lounge in Gurgaon
This power couple put ₹23 lakhs into a lounge-style store at Gurgaon’s Cyberhub in 2020. The pandemic made things tough, but they focused on building corporate ties and selling premium custom cakes. Their strategy worked – they now earn over ₹7 lakhs monthly and plan to open a second store soon.

Conclusion

Owning a Baskin-Robbins franchise in India is one of the most rewarding food business opportunities in 2025. With a relatively low investment (₹10–20 Lakhs), fast ROI (2 years), and strong brand support, it’s a solid bet for entrepreneurs looking to enter the food & beverage space.

If you’re ready to scoop up profits, now is the time to apply! 🚀

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