- Big Market – Franchise industry in India is growing fast, worth ₹7,000+ crore
- Low Entry Point – You can start small franchises from just ₹5–10 lakhs
- Hot Sectors – Food, retail, education, and courier businesses are most popular
- Faster Payback – Many franchises recover costs in 2–3 years
- Higher Success – Franchises have 70–80% success rate vs 20–30% for new startups
Thinking “How to start a franchise business in India?” — great choice. Franchising lets you run a proven business using someone else’s brand, systems, and support. This guide walks you step-by-step from the very first idea to opening, operating, and scaling a franchise in India — with practical tips, estimated costs, legal must-dos, real examples, and quick action items you can use today.
Step 1 — What does “start a franchise business” really mean?

Before you jump in, understand exactly what you’re signing up for. A franchise isn’t buying a product — it’s buying a business model, brand name, and operating system.
- Short definition: A franchise = franchisor (brand owner) + franchisee (you) who buys the right to run that brand locally.
- What you get: brand name, training, recipes/SOPs, supply chain, and marketing help.
- What you give: initial fee, ongoing royalty, and compliance with brand standards.
- Why this matters: It lowers risk vs building a brand from scratch, but you trade some control.
Quick summary: Franchise = faster market entry + less trial-and-error, but follow rules and track costs.
Step 2 — Which sector should you pick?
Pick a sector that matches your budget, skills and the local market demand — don’t fall for “cool brand” only. Location and customer profile decide long-term success.
- Questions to answer: What do people in your location buy? What’s footfall like? Do you want a hands-on business (food) or semi-passive (service/education)?
- Top sectors in India (2025): Food & Beverage, Retail, Education, Health & Wellness, Logistics.
- Actionable checklist:
- Survey the local area (2–3 competitor visits).
- Match franchise skillset to your strengths (operations vs marketing).
- Pick 2–3 brands in that sector to research.
Pro tip: If you’re new, food kiosk or tuition/education franchising has simpler operations than full-service restaurants.
Step 3 — How much will it cost?
Know the full upfront + recurring costs before you commit. The franchise fee is only part of the total.
Estimated cost table (typical ranges):
Franchise Type | Initial Investment (₹) | Recurring Fees (Royalty/Marketing) |
---|---|---|
Kiosk / Low-cost | ₹2,00,000 – ₹10,00,000 | 3–6% royalty + small marketing fee |
Mid-range outlet | ₹10,00,000 – ₹50,00,000 | 4–8% royalty + 2–3% marketing |
High-end/Full outlet | ₹50,00,000 – ₹2+ crore | 6–10% royalty + marketing share |
- Other costs to budget: working capital (inventory, salaries), rent, licenses, interior fit-out, and POS systems.
- Actionable step: Create a 12-month cashflow sheet — revenue, COGS, fixed costs, break-even month.
FYI: Factor seasonal dips and 3 months of operating capital as a buffer.
Step 4 — How do I evaluate a franchisor?

Not all franchisors are equal. Do a forensic check before you sign — talk to current franchisees and read the agreement.
- Due diligence checklist:
- Ask for the audited P&L of an average outlet (if available).
- Speak to at least 5 current franchisees (ask about margins, support, problems).
- Check the brand’s history and expansion rate (too-fast growth can be a red flag).
- Verify supply chain reliability & franchisee dependency on franchisor.
- Contract checks:
- Length of agreement and renewal terms.
- Exit and transfer clauses (can you sell your outlet later?).
- Territory rights and non-compete clauses.
- Pro tip: Hire a franchise lawyer for the final review.
Quick summary: If the franchisor avoids sharing contact information of existing franchisees, walk away.
Step 5 — How to arrange funding?
Most entrepreneurs use a mix of savings, loans and grants. Plan financing carefully to avoid a cash crunch.
- Funding options for Indian franchisees:
- Bank loans: SBI, HDFC, and ICICI offer business loans for franchisees (require a business plan).
- Mudra Loan (PMMY): For small businesses up to ₹10 lakh — good for lower investment franchises.
- NBFCs & Fintech lenders: Faster approvals for small amounts.
- Franchisor financing: Some brands help with partner loans or tie-ups.
- Personal investment + partners: Bring a co-investor if needed.
- Actionable step: Prepare a one-page business plan and 12-month cash flow to present to lenders.
Hack: Use inventory and receivables as collateral if allowed — reduces personal equity needed.
Step 6 — What legal & compliance steps are required?
Legal paperwork protects you and keeps the business legit. Don’t skip registrations; missing one can shut you down.
- Basic registrations:
- Business structure: Proprietorship / LLP / Private Ltd.
- GST registration (mandatory once turnover crosses threshold).
- PAN & TAN for the business.
- Industry-specific licences:
- Food outlets: FSSAI, local health/trade license, and fire NOC.
- Education: Affiliation & local regulatory permits (varies state-wise).
- Logistics: GST, business registration, trade license.
- Employment compliance: Provident Fund, ESIC (if applicable), and local labour laws.
- Actionable step: Make a checklist of all state & local licences — visit municipal office website for exact list.
FYI: Register as the legal entity named in the franchise agreement — mismatch leads to legal issues.
Step 7 — How to set up the outlet?
Setup is where plans become visible — location, layout, people, and launch marketing.
- Location & layout:
- Choose high footfall areas relevant to your product (malls for F&B, near schools for tuition centres).
- Follow franchisor’s layout & interior standards — many have mandatory fit-out vendors.
- Hiring & training:
- Franchisor usually provides initial training for the owner & key staff.
- Hire local staff and plan a 2-week training schedule (customer service, SOPs).
- Technology & systems:
- POS, billing, and inventory management — use franchisor-approved systems.
- Launch plan:
- Pre-launch local marketing — social media, local influencers, soft opening.
- Use the franchisor’s brand launch kit and customise a few local offers.
- Actionable checklist:
- Finalise rent agreement, fit-out vendor, vendor agreements, staff list, and training dates.
Pro tip: First month focus = consistent product quality & customer service — these matter more than fancy marketing.
Step 8 — How to run the business profitably?

Running a franchise well means following SOPs and measuring the right numbers daily.
- Daily KPIs to track:
- Sales, average ticket size, COGS, food wastage (if F&B), labour cost%
- Weekly/Monthly tasks:
- Inventory audit, reconciliation of cash and POS, supplier payments, and staff review.
- Customer retention hacks:
- Local loyalty programs, festive offers, and local tie-ups (schools, offices).
- Cost control tips:
- Negotiate bulk purchases, manage staff shifts to match demand, and control wastage.
- Actionable step: Create a simple dashboard (Google Sheet) to track daily sales and weekly margin.
FYI: Most franchises reach steady margins after 6–12 months — keep disciplined records to spot issues early.

Step 9 — How to scale or exit?
If the first outlet succeeds, you can multiply. Or prepare an exit strategy if you want to sell later.
- Scaling paths:
- Open a second outlet in a different locality.
- Apply for multi-unit rights if the franchisor allows (faster growth).
- Become a master franchisee for a region (requires bigger capital).
- Exit planning (sell or transfer):
- Ensure the agreement allows transfer/sale — some brands approve buyers.
- Clean books & ensure payroll compliance — buyers look for tidy records.
- Actionable step: After 12 months, prepare a 6-month growth plan: revenue targets, hire needs, second-outlet budget.
Pro tip: Reinvest initial profits into a second outlet for faster portfolio growth.
Step 10 — Quick comparison: Franchise vs Own Brand
Short, focused comparison to help decide if franchising fits your goals.
Factor | Franchise | Own Brand |
---|---|---|
Risk | Lower (proven model) | Higher |
Control | Limited (must follow brand) | Full |
Speed to market | Fast | Slow |
Cost | Often higher upfront + royalties | Flexible |
Support | Training + supply chain | You build everything |
Summary: If you want lower risk and faster entry into — franchise. If you want full creative control and slow, long-term building, own a brand.
Real-world example
Short examples help connect theory to reality.
- Domino’s India: Rapid expansion using standardised operations and local menu tweaks. Result: Quick city-wide presence and predictable revenue per outlet.
- Small kiosk (Amul/Tea brand): Low investment, quick break-even in 6–12 months in local markets.
Takeaway: Match brand scalability and your risk appetite.
Action Plan: Your 90-Day Franchise Setup Roadmap

Many first-time entrepreneurs struggle with “where to start.” Here’s a practical action plan you can follow in the first 90 days to move from research to launch.
Phase 1: Research & Planning (Day 1–30)
- Identify your sector (Food, Retail, Education, Logistics).
- Shortlist 2–3 brands within your budget.
- Visit outlets & talk to at least 5 existing franchisees.
- Prepare a rough budget (initial + working capital).
- Create a 12-month cash flow sheet.
👉 Pro tip: Use simple Excel or Google Sheets — track “investment vs expected monthly sales.”
Phase 2: Funding & Legal Setup (Day 31–60)
- Apply for a bank/Mudra loan (if needed).
- Register business (LLP/Pvt Ltd recommended).
- Get GST number & PAN.
- Hire a lawyer to review the franchise agreement.
- Sign the franchise contract.
👉 Hack: Don’t sign until financing is secured — saves last-minute stress.
Phase 3: Location, Setup & Training (Day 61–90)
- Finalise property lease in high-footfall area.
- Begin outlet interiors as per franchisor guidelines.
- Recruit staff and enrol them in franchisor training.
- Order initial inventory & equipment.
- Plan soft launch with local promotions.
👉 Quick win: Invite local influencers or run a “Buy 1 Get 1 Free” campaign in the first week.
Final checklist (3-minute action plan):
- Narrow to one sector and 2 brands.
- Prepare a 12-month cash flow and funding plan.
- Talk to 5 existing franchisees.
- Get a legal review of the franchise agreement.
- Plan a 90-day launch & marketing calendar.
✅ End Result by Day 90 → Fully functional franchise outlet ready for launch with legal compliance, trained staff, and a basic marketing plan.
Conclusion
Franchising is a strong route to entrepreneurship in India if you choose wisely and plan for cash flow, compliance, and consistency. Follow these steps — sector selection, cost planning, legal checks, funding, setup, operations, and scaling — and you’ll have a clear, actionable path from idea to running a profitable outlet.
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Frequently Asked Questions
As low as ₹2 lakhs (e.g., Amul Ice Cream, Tea Time).
Yes, average ROI comes in 12–36 months, depending on the brand and location.
No, most franchisors provide full training.
Domino’s, Amul, Patanjali, DTDC, Kidzee.
Usually, 4–10% of monthly sales.
Yes, SBI, HDFC, and other banks provide franchise loans.
Yes, GST registration is mandatory for most franchises.
Franchise = low risk but less freedom. Own business = high risk but full control.
On average, 18–24 months (depends on brand & location).
Yes, if the franchisor allows, you can own multiple outlets.