{"id":8945,"date":"2025-04-11T12:28:08","date_gmt":"2025-04-11T06:58:08","guid":{"rendered":"https:\/\/blog.bosswallah.ai\/?p=8945"},"modified":"2025-09-08T19:27:44","modified_gmt":"2025-09-08T13:57:44","slug":"virat-kohlis-business-moves-that-will-blow-your-mind","status":"publish","type":"post","link":"https:\/\/bosswallah.ai\/blog\/startup-guide\/virat-kohlis-business-moves-that-will-blow-your-mind\/","title":{"rendered":"Virat Kohli\u2019s Business Moves That Will Blow Your Mind"},"content":{"rendered":"\n

Virat Kohli is not just a run-machine on the cricket field; he’s also making strategic plays in the world of Kohli business<\/strong>. Leveraging his massive popularity and brand image, Kohli has ventured into various businesses and investments, showcasing his entrepreneurial acumen. Let’s take a look at his key business interests.<\/p>\n\n\n\n

Kohli’s Business Ventures and Investments<\/strong><\/h2>\n\n\n\n

Virat Kohli’s business portfolio is diverse, reflecting his interests and strategic partnerships. Here’s a breakdown of his key ventures and investments:<\/p>\n\n\n\n

Fashion and Lifestyle<\/strong><\/h2>\n\n\n\n
    \n
  • Wrogn:<\/strong> Co-owned by Kohli, Wrogn is a popular casual wear brand known for its trendy and edgy designs, targeting the younger demographic. Kohli is actively involved in the brand’s creative decisions.<\/li>\n<\/ul>\n\n\n\n
    \"\"<\/figure>\n\n\n\n
      \n
    • One8:<\/strong> A lifestyle and sportswear brand established in collaboration with Puma. It offers a range of products including sneakers, apparel, and fragrances, reflecting Kohli’s focus on fitness and style.<\/li>\n<\/ul>\n\n\n\n
      \"\"<\/figure>\n\n\n\n
        \n
      • Universal Sportsbiz Pvt Ltd (USPL):<\/strong> Kohli has invested in this fashion startup, which also has cricket legend Sachin Tendulkar as an investor. USPL houses brands like Wrogn.<\/li>\n<\/ul>\n\n\n\n
        \"\"<\/figure>\n\n\n\n

        Fitness<\/strong><\/h2>\n\n\n\n
          \n
        • Chisel Fitness:<\/strong> Kohli co-owns this chain of fitness centers across India. The gyms offer state-of-the-art facilities and personalized training programs, aligning with Kohli’s well-known dedication to fitness.<\/li>\n<\/ul>\n\n\n\n
          \"\"<\/figure>\n\n\n\n

          Food and Beverage<\/strong><\/h2>\n\n\n\n
            \n
          • One8 Commune:<\/strong> A chain of restaurants with outlets in various cities, offering a diverse dining experience.<\/li>\n<\/ul>\n\n\n\n
            \"\"<\/figure>\n\n\n\n
              \n
            • Rage Coffee:<\/strong> Kohli has invested in this Delhi-based FMCG coffee brand, which competes with major players in the market. He is also the brand ambassador.<\/li>\n<\/ul>\n\n\n\n
              \"\"<\/figure>\n\n\n\n
                \n
              • Blue Tribe:<\/strong> Kohli and his wife Anushka Sharma have invested in this plant-based meat startup, reflecting their interest in sustainable and innovative food ventures.<\/li>\n<\/ul>\n\n\n\n
                \"\"<\/figure>\n\n\n\n
                  \n
                • Nueva:<\/strong> A South American-themed fine dining bar and restaurant in Delhi, co-owned by Kohli.<\/li>\n<\/ul>\n\n\n\n
                  \"\"<\/figure>\n\n\n\n
                    \n
                  • O’cean Beverages:<\/strong> Kohli has invested in this beverage company.<\/li>\n<\/ul>\n\n\n\n
                    \"\"<\/figure>\n\n\n\n

                    Sports<\/strong><\/h2>\n\n\n\n
                      \n
                    • FC Goa:<\/strong> Kohli is a co-owner of this Indian Super League (ISL) football club, demonstrating his support for other sports in India.<\/li>\n<\/ul>\n\n\n\n
                      \"\"<\/figure>\n\n\n\n
                        \n
                      • Galactus Funware Technology Pvt Ltd (Mobile Premier League – MPL):<\/strong> Kohli invested in this Bengaluru-based gaming startup and was also the brand ambassador for a period.<\/li>\n<\/ul>\n\n\n\n
                        \"\"<\/figure>\n\n\n\n

                        Technology and Finance<\/strong><\/h2>\n\n\n\n
                          \n
                        • Digit Insurance:<\/strong> Kohli and Anushka Sharma have invested in this digital insurance company.<\/li>\n<\/ul>\n\n\n\n
                          \"\"<\/figure>\n\n\n\n
                            \n
                          • Hyperice:<\/strong> Kohli is an investor and brand ambassador for this wellness brand known for its recovery technology.Sport Convo:<\/strong> He had invested in this social media startup aimed at connecting athletes and fans, although the company has since been dissolved.<\/li>\n<\/ul>\n\n\n\n
                            \"\"<\/figure>\n\n\n\n

                            Kohli’s strategic investments often align with his personal brand and values, focusing on areas like fitness, youth lifestyle, and supporting emerging Indian businesses. His involvement goes beyond just financial backing; he often participates as a brand ambassador, further amplifying the reach and credibility of these ventures.<\/p>\n","protected":false},"excerpt":{"rendered":"

                            Explore Kohli business ventures beyond cricket! Learn about Virat Kohli’s brands like Wrogn and One8, his endorsements, investments in startups, fitness business (Chisel), and branding strategy<\/p>\n","protected":false},"author":4,"featured_media":8984,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1172,1138],"tags":[289,859],"class_list":["post-8945","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-motivation","category-startup-guide","tag-business","tag-india"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/bosswallah.ai\/blog\/wp-content\/uploads\/2025\/04\/kohli.webp?fit=1280%2C720&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/pgRBPN-2kh","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/bosswallah.ai\/blog\/wp-json\/wp\/v2\/posts\/8945","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bosswallah.ai\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bosswallah.ai\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bosswallah.ai\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/bosswallah.ai\/blog\/wp-json\/wp\/v2\/comments?post=8945"}],"version-history":[{"count":3,"href":"https:\/\/bosswallah.ai\/blog\/wp-json\/wp\/v2\/posts\/8945\/revisions"}],"predecessor-version":[{"id":9086,"href":"https:\/\/bosswallah.ai\/blog\/wp-json\/wp\/v2\/posts\/8945\/revisions\/9086"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bosswallah.ai\/blog\/wp-json\/wp\/v2\/media\/8984"}],"wp:attachment":[{"href":"https:\/\/bosswallah.ai\/blog\/wp-json\/wp\/v2\/media?parent=8945"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bosswallah.ai\/blog\/wp-json\/wp\/v2\/categories?post=8945"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bosswallah.ai\/blog\/wp-json\/wp\/v2\/tags?post=8945"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}