{"id":32146,"date":"2025-09-19T18:18:15","date_gmt":"2025-09-19T12:48:15","guid":{"rendered":"https:\/\/blog.bosswallah.ai\/?p=32146"},"modified":"2025-10-13T17:58:06","modified_gmt":"2025-10-13T12:28:06","slug":"reality-of-food-restaurant-franchises-in-india","status":"publish","type":"post","link":"https:\/\/bosswallah.ai\/blog\/local-business\/franchise\/reality-of-food-restaurant-franchises-in-india\/","title":{"rendered":"Reality of Food Business in India | Sagar Daryani on Wow! Momo, Zomato &amp; Franchises"},"content":{"rendered":"\n<div class=\"quick-read-box\">\r\n    <div class=\"quick-read-header\">\r\n        <span class=\"quick-read-icon\"> <\/span> Snapshot\r\n    <\/div>\r\n    <div class=\"quick-read-separator\"><\/div>\r\n    <ul class=\"quick-read-summary\">\r\n        <li><b>Total Investment Required:<\/b> \u20b960 \u2013 \u20b990 Lakhs, covering franchise fee, interiors, equipment, and working capital, depending on city and store format.<\/li>\r\n        <li><b>Expected ROI \/ Payback Timeline:<\/b> 18 \u2013 30 months, influenced by location footfall, operational efficiency, and local marketing execution.<\/li>\r\n        <li><b>Ideal Store Size: Full Parlour:<\/b> 800 \u2013 1200 sq. ft. for high-street or premium mall locations; Kiosk\/Takeaway: 300 \u2013 500 sq. ft. for compact, high-traffic spots.<\/li>\r\n<li><b>Business Formats:<\/b> Full Parlour (dine-in experience), Kiosk\/Takeaway (quick-service, low footprint), Mall Hybrid (mix of dine-in and takeaway).<\/li>\r\n<li><b>Top Cities to Launch:<\/b> Bengaluru, Hyderabad, Chennai, Pune, and fast-growing Tier-2 hubs like Vizag, Coimbatore, Indore, and Kochi.<\/li>\r\n<li><b>Decision Callout:<\/b> Assess suitability using the ROI calculator and franchise planning checklist to determine if Cream Stone aligns with your business goals.<\/li>\r\n    <\/ul>\r\n<\/div>\n\n\n\n<p>The Indian food and restaurant business looks glamorous from the outside, but behind the scenes it\u2019s one of the toughest industries to survive in. In this conversation with <strong>Raj Shamani<\/strong>, <strong>Sagar Daryani<\/strong>, co-founder of <strong>Wow! Momo Foods<\/strong>, shares the hard realities of building a food brand in India \u2014 from navigating 32+ licenses to competing with delivery giants like Zomato and Swiggy.<\/p>\n\n\n\n<p>With Wow! Momo now valued at over <strong>\u20b94,500 crore<\/strong> and expanding into Wow! China, Wow! Chicken, and Wow! Kulfi, Sagar explains what it really takes to build a profitable food empire in India.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"650\" height=\"250\" src=\"https:\/\/i0.wp.com\/blog.bosswallah.ai\/wp-content\/uploads\/2025\/09\/Raj-shamani-and-sagar-dayani.jpg?resize=650%2C250&#038;ssl=1\" alt=\"Raj shamani and sagar dayani\" class=\"wp-image-32181\" style=\"aspect-ratio:2.600162510156885;width:840px;height:auto\" srcset=\"https:\/\/i0.wp.com\/bosswallah.ai\/blog\/wp-content\/uploads\/2025\/09\/Raj-shamani-and-sagar-dayani.jpg?w=650&amp;ssl=1 650w, https:\/\/i0.wp.com\/bosswallah.ai\/blog\/wp-content\/uploads\/2025\/09\/Raj-shamani-and-sagar-dayani.jpg?resize=300%2C115&amp;ssl=1 300w, https:\/\/i0.wp.com\/bosswallah.ai\/blog\/wp-content\/uploads\/2025\/09\/Raj-shamani-and-sagar-dayani.jpg?resize=585%2C225&amp;ssl=1 585w, https:\/\/i0.wp.com\/bosswallah.ai\/blog\/wp-content\/uploads\/2025\/09\/Raj-shamani-and-sagar-dayani.jpg?resize=150%2C58&amp;ssl=1 150w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><figcaption class=\"wp-element-caption\">(Source &#8211; Youtube)<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-fc3b8411b70198c8b0c25e36fa8a3d30\" style=\"color:#f15f22\"><strong>Podcast Summary<\/strong><\/h2>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Q1. Is it really true that it takes more licenses to open a restaurant than to buy a gun in India?<\/strong><\/p>\n\n\n\n<p>Yes. Sagar explains that while India requires about <strong>13 licenses to own a gun<\/strong>, opening a restaurant often means navigating <strong>32 different licenses<\/strong> \u2014 food safety, trade, health, music, labor, establishment, and more. This creates a massive burden for entrepreneurs, often eating up nearly <strong>60% of earnings in taxes and license fees<\/strong>.<\/p>\n\n\n\n<p>He stresses the need for <strong>\u201cone nation, one regulation\u201d<\/strong>, so restaurant owners don\u2019t have to repeat the licensing process state by state. While some progress has been made with single-window clearances in states like Gujarat and Hyderabad, the reality is still filled with red tape and harassment.<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Q2. What are the biggest mistakes people make when starting a small restaurant?<\/strong><\/p>\n\n\n\n<p>According to Sagar, many new founders underestimate the importance of <strong>location, simplicity, and product quality<\/strong>. He says food retail is all about <em>location, location, location<\/em>. If people don\u2019t see you, they won\u2019t come.<\/p>\n\n\n\n<p>He also stresses not to overcomplicate menus. Simple food that consumers instantly understand (like Wow! Momo or <a href=\"https:\/\/blog.bosswallah.ai\/pizza-hut-franchise-cost-fees-profit-margin-expert-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pizza Hut<\/a>) works best. Many entrepreneurs fail by choosing confusing names or complex offerings that don\u2019t resonate with customers.<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Q3. Why would someone pay \u20b9100\u2013200 for a momo when street vendors sell them for \u20b920\u201350?<\/strong><\/p>\n\n\n\n<p>Sagar believes it comes down to <strong>quality and trust<\/strong>. At Wow! Momo, a chicken momo contains proper <strong>boneless leg meat<\/strong>, while street food often compromises with unsafe ingredients \u2014 sometimes even linked to dog meat scandals.<\/p>\n\n\n\n<p>Consumers are willing to pay a premium for <strong>hygiene, consistent taste, and brand trust<\/strong>. This is how Wow! Momo positioned itself successfully, transforming a roadside snack into a national brand.<\/p>\n\n\n\n<div class=\"custom-info-box\">\r\n    <div class=\"info-box-header\">\r\n        <span class=\"info-box-title\"> \ud83d\udd25 Fact Flash<\/span> <span class=\"info-box-icon\"><\/span> <\/div>\r\n    <div class=\"info-box-content\">\r\n Opening a restaurant in India requires 32+ licenses, compared to just 13 for a gun.\r\n  <\/div>\r\n<\/div>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Q4. How tough is the restaurant business compared to other industries?<\/strong><\/p>\n\n\n\n<p>Sagar calls it one of the <strong>most ruthless industries<\/strong>. Out of 20 restaurants that open in an area, only a handful survive, while the rest burn cash and shut down. It\u2019s high-risk because margins are tight, customer preferences shift quickly, and rentals keep rising.<\/p>\n\n\n\n<p>He adds that entrepreneurs often glamorize the idea of running a restaurant without realizing the back-end challenges \u2014 compliance, licenses, manpower, and cutthroat competition.<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Q5. How much commission do Zomato and Swiggy charge restaurants?<\/strong><\/p>\n\n\n\n<p>Delivery aggregators typically charge between <strong>15\u201325% commission per order<\/strong>. For many restaurants, this eats into already thin margins.<\/p>\n\n\n\n<p>Sagar believes restaurants must balance between <strong>online delivery and offline formats<\/strong> like dine-in, pickup, and food courts. He says relying only on delivery is unsustainable because of the high commission and packaging costs.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/bw1.in\/5037\" target=\"_blank\" rel=\" noreferrer noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"346\" src=\"https:\/\/i0.wp.com\/blog.bosswallah.ai\/wp-content\/uploads\/2025\/07\/Blog-Banner-Updated-Final-1024x346.jpg?resize=1024%2C346&#038;ssl=1\" alt=\"\" class=\"wp-image-26381\" srcset=\"https:\/\/i0.wp.com\/bosswallah.ai\/blog\/wp-content\/uploads\/2025\/07\/Blog-Banner-Updated-Final.jpg?resize=1024%2C346&amp;ssl=1 1024w, https:\/\/i0.wp.com\/bosswallah.ai\/blog\/wp-content\/uploads\/2025\/07\/Blog-Banner-Updated-Final.jpg?resize=300%2C101&amp;ssl=1 300w, https:\/\/i0.wp.com\/bosswallah.ai\/blog\/wp-content\/uploads\/2025\/07\/Blog-Banner-Updated-Final.jpg?resize=768%2C260&amp;ssl=1 768w, https:\/\/i0.wp.com\/bosswallah.ai\/blog\/wp-content\/uploads\/2025\/07\/Blog-Banner-Updated-Final.jpg?resize=1536%2C520&amp;ssl=1 1536w, https:\/\/i0.wp.com\/bosswallah.ai\/blog\/wp-content\/uploads\/2025\/07\/Blog-Banner-Updated-Final.jpg?resize=1200%2C406&amp;ssl=1 1200w, https:\/\/i0.wp.com\/bosswallah.ai\/blog\/wp-content\/uploads\/2025\/07\/Blog-Banner-Updated-Final.jpg?resize=1170%2C396&amp;ssl=1 1170w, https:\/\/i0.wp.com\/bosswallah.ai\/blog\/wp-content\/uploads\/2025\/07\/Blog-Banner-Updated-Final.jpg?resize=585%2C198&amp;ssl=1 585w, https:\/\/i0.wp.com\/bosswallah.ai\/blog\/wp-content\/uploads\/2025\/07\/Blog-Banner-Updated-Final.jpg?resize=150%2C51&amp;ssl=1 150w, https:\/\/i0.wp.com\/bosswallah.ai\/blog\/wp-content\/uploads\/2025\/07\/Blog-Banner-Updated-Final.jpg?w=1806&amp;ssl=1 1806w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Q6. What role has franchising played in scaling Wow! Momo?<\/strong><\/p>\n\n\n\n<p>Franchising has been a key growth engine, but Sagar warns that it works only when backed by <strong>solid SOPs (standard operating procedures)<\/strong> and strong brand control.<\/p>\n\n\n\n<p>He shares that Wow! Momo carefully selects franchise partners, supports them with training, and ensures quality consistency. Without this, a brand risks collapsing under its own expansion.<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Q7. How much capital does it take to start a small food outlet today?<\/strong><\/p>\n\n\n\n<p>Sagar says what used to cost around <strong>\u20b930,000<\/strong> two decades ago now requires at least <strong>\u20b95 lakh<\/strong> due to inflation, rentals, and compliance.<\/p>\n\n\n\n<p>Whether it\u2019s a food truck, kiosk, or mall outlet, the <strong>location must guarantee visibility and footfall<\/strong>. \u201cWhat is seen is sold,\u201d he explains \u2014 a principle that guides Wow! Momo\u2019s expansion strategy.<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Q8. What are the three pillars of success in the food business?<\/strong><\/p>\n\n\n\n<p>For Sagar, it comes down to three essentials:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Product<\/strong> \u2013 Great taste and quality.<\/li>\n\n\n\n<li><strong>People<\/strong> \u2013 Skilled, trained staff who maintain standards.<\/li>\n\n\n\n<li><strong>Place<\/strong> \u2013 Right location with steady traffic.<\/li>\n<\/ol>\n\n\n\n<p>He insists that if you crack these three, scaling becomes much easier.<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Q9. How important is reinvention in the food business?<\/strong><\/p>\n\n\n\n<p>Sagar says SOPs that work for one outlet won\u2019t work for five, and those for five won\u2019t fit 50. Every stage of growth requires constant reinvention.<\/p>\n\n\n\n<p>Entrepreneurs who think they\u2019ve \u201ccracked the system\u201d often fail because they stop innovating. Agility and adaptability are crucial for survival.<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Q10. How did Wow! Momo handle negative perceptions around momo quality in India?<\/strong><\/p>\n\n\n\n<p>When momo scandals linked to dog meat hit the media, Wow! Momo also suffered because of consumer distrust. But by openly highlighting their use of trusted suppliers like <strong>Amul dairy and quality chicken<\/strong>, they rebuilt consumer confidence.<\/p>\n\n\n\n<p>Transparency and <strong>brand storytelling<\/strong> helped them distance themselves from street-side momos and maintain customer trust.<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Q11. How did you identify the \u201ccuisine gap\u201d in India?<\/strong><\/p>\n\n\n\n<p>Sagar explains that India\u2019s food industry thrives when you <strong>find a category that is popular but unbranded<\/strong>. Wow! Momo identified momo as a rising street food and branded it nationally.<\/p>\n\n\n\n<p>Later, they repeated the model with <strong>Wow! China, Wow! Chicken, and Wow! Kulfi<\/strong>, turning roadside favorites into branded QSR experiences.<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Q12. What future cuisine gaps do you see in India?<\/strong><\/p>\n\n\n\n<p>According to Sagar, three untapped opportunities are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A <strong>standardised QSR biryani chain<\/strong>.<\/li>\n\n\n\n<li><strong>Korean cuisine<\/strong>, fueled by K-pop culture.<\/li>\n\n\n\n<li><strong>Sushi QSR format<\/strong>, making it affordable and scalable.<\/li>\n<\/ul>\n\n\n\n<p>He also sees potential in <strong>kiosk coffee models<\/strong> and <strong>bubble tea formats<\/strong>, given India\u2019s rising caf\u00e9 culture.<\/p>\n\n\n\n<div class=\"custom-info-box\">\n    <div class=\"info-box-header\">\n        <span class=\"info-box-title\"> \ud83d\udd25 Fact Flash<\/span> <span class=\"info-box-icon\"><\/span> <\/div>\n    <div class=\"info-box-content\">\n Average Indian eats out 7.9 times\/month, vs 60 in China and 90 in the US.\n  <\/div>\n<\/div>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Q13. What\u2019s the difference between cloud kitchens and pickup-and-go models?<\/strong><\/p>\n\n\n\n<p>Cloud kitchens only serve delivery, making them invisible to walk-in customers. Pickup-and-go formats, on the other hand, combine visibility with affordability by operating in small kiosks with high efficiency.<\/p>\n\n\n\n<p>Sagar believes this hybrid visibility makes pickup-and-go a stronger long-term play in India.<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Q14. How is the Indian eating-out culture changing?<\/strong><\/p>\n\n\n\n<p>Cloud kitchens only serve delivery, making them invisible to walk-in customers. Pickup-and-go formats, on the other hand, combine visibility with affordability by operating in small kiosks with high efficiency.<\/p>\n\n\n\n<p>Sagar believes this hybrid visibility makes pickup-and-go a stronger long-term play in India.<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Q15. What is your ultimate vision for Wow! Momo?<\/strong><\/p>\n\n\n\n<p>Sagar dreams of building Wow! Momo into a global brand, already expanding to <strong>Dubai, Nepal, Bangladesh, and Thailand<\/strong>.<\/p>\n\n\n\n<p>He says his goal is not just personal wealth but to be a <strong>game-changer in India\u2019s food industry<\/strong>, creating jobs, scaling brands, and proving that Indian QSRs can compete globally.<\/p>\n\n\n\n<div class=\"custom-info-box\">\r\n    <div class=\"info-box-header\">\r\n        <span class=\"info-box-title\"> <b>Want to start a business but don\u2019t know how? <\/b><\/span> <span class=\"info-box-icon\"><\/span> <\/div>\r\n    <div class=\"info-box-content\">\r\n      Boss Wallah is your all-in-one business app, offering step-by-step plans for hundreds of ideas, 11,000+ practical lessons, and expert support from 2,000+ service providers\u2014all for just \u20b9999\/year.\u2013\u00a0<a href=\" https:\/\/bw1.in\/5036\">\r\n <b>Explore the Boss Wallah App now<\/b><\/a>\r\n  <\/div>\r\n  <\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-bca5cf46f11048ca4ca6a24d0e1c0c66\" style=\"color:#f15f22\"><strong>Conclusion<\/strong><\/h2>\n\n\n\n<p>The food and restaurant business in India is full of opportunities but also loaded with challenges from licenses and aggregator commissions to constant reinvention. Sagar Daryani\u2019s Wow! Momo journey proves that with vision, discipline, and the right product-market fit, Indian brands can not only survive but dominate. His story is a reminder that passion for food must be matched with strong business acumen to scale sustainably.<\/p>\n\n\n\n<p>For aspiring entrepreneurs, the key lessons are clear: simplify the menu, secure the right location, build trust through quality, and adapt constantly. The future of Indian QSRs is bright, and those who execute with focus can build the next Wow! Momo.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\ud83d\udd25 <strong>Inspired by Sagar Daryani\u2019s journey?<\/strong> Learn more about scaling food brands, cloud kitchens, and franchising in our <strong><a href=\"https:\/\/blog.bosswallah.ai\/local-business\/franchise\/\">Franchise Business category<\/a>.<\/strong><br>\ud83c\udfa5 <strong>Watch the full podcast episode with Raj Shamani and Sagar Daryani on YouTube here.<\/strong><\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Reality Of Food &amp; Restaurant Business, Franchise, Zomato &amp; Swiggy - Sagar Daryani |F0244 Raj Shamani\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/Np4vJfI4iUY?start=4787&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-ea33fa894829aa36c9998f9bb0c71797\" style=\"color:#f15f22\"><strong>FAQs<\/strong><\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1758282469494\"><strong class=\"schema-faq-question\">1. Who is the founder of Wow! Momo?<\/strong> <p class=\"schema-faq-answer\">Sagar Daryani and Binod Homagai co-founded Wow! Momo in Kolkata in 2008.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1758282918709\"><strong class=\"schema-faq-question\">2. How big is Wow! Momo today?<\/strong> <p class=\"schema-faq-answer\">As of 2025, Wow! Momo is valued at over \u20b94,500 crore with outlets across 20+ cities.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1758282980266\"><strong class=\"schema-faq-question\">3. Why do people pay more for Wow! Momo compared to street momos?<\/strong> <p class=\"schema-faq-answer\">Because of hygiene, boneless chicken, branded trust, and consistent taste that street vendors often lack.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1758282997892\"><strong class=\"schema-faq-question\"><strong>4. What are the biggest challenges in the food business in India?<\/strong><\/strong> <p class=\"schema-faq-answer\">Licensing complexity, high rentals, aggregator commissions, and changing consumer tastes.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1758283039811\"><strong class=\"schema-faq-question\"><strong>5. What cuisines have the most potential in India\u2019s QSR space?<\/strong><\/strong> <p class=\"schema-faq-answer\">Standardised biryani, Korean food, sushi, kiosk coffee, and bubble tea formats.<\/p> <\/div> <\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Snapshot Total Investment Required: \u20b960 \u2013 \u20b990 Lakhs, covering franchise fee, interiors, equipment, and working capital, depending on city and&hellip;<\/p>\n","protected":false},"author":25,"featured_media":32189,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1184,1187],"tags":[897,289,543,870,859],"class_list":["post-32146","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-guides","category-local-business","tag-boss-wallah","tag-business","tag-entrepreneurship","tag-franchise","tag-india"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/bosswallah.ai\/blog\/wp-content\/uploads\/2025\/09\/Raj-shamani-sagar-dayani-podcast.jpg?fit=1280%2C720&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/pgRBPN-8mu","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/bosswallah.ai\/blog\/wp-json\/wp\/v2\/posts\/32146","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bosswallah.ai\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bosswallah.ai\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bosswallah.ai\/blog\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/bosswallah.ai\/blog\/wp-json\/wp\/v2\/comments?post=32146"}],"version-history":[{"count":19,"href":"https:\/\/bosswallah.ai\/blog\/wp-json\/wp\/v2\/posts\/32146\/revisions"}],"predecessor-version":[{"id":32214,"href":"https:\/\/bosswallah.ai\/blog\/wp-json\/wp\/v2\/posts\/32146\/revisions\/32214"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bosswallah.ai\/blog\/wp-json\/wp\/v2\/media\/32189"}],"wp:attachment":[{"href":"https:\/\/bosswallah.ai\/blog\/wp-json\/wp\/v2\/media?parent=32146"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bosswallah.ai\/blog\/wp-json\/wp\/v2\/categories?post=32146"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bosswallah.ai\/blog\/wp-json\/wp\/v2\/tags?post=32146"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}