{"id":16672,"date":"2025-06-17T17:39:08","date_gmt":"2025-06-17T12:09:08","guid":{"rendered":"https:\/\/blog.bosswallah.ai\/?p=16672"},"modified":"2025-09-03T12:18:09","modified_gmt":"2025-09-03T06:48:09","slug":"revenue-vs-profit","status":"publish","type":"post","link":"https:\/\/bosswallah.ai\/blog\/local-business\/revenue-vs-profit\/","title":{"rendered":"Revenue vs Profit: A Beginner\u2019s Guide to Financial Basics"},"content":{"rendered":"\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Table of contents<\/h2><ul><li><a href=\"#h-what-is-revenue\" data-level=\"2\">What is Revenue?<\/a><\/li><li><a href=\"#h-what-is-profit\" data-level=\"2\">What is Profit?<\/a><\/li><li><a href=\"#h-revenue-vs-profit-the-key-differences\" data-level=\"2\">Revenue vs Profit: The Key Differences<\/a><\/li><li><a href=\"#h-real-life-indian-business-examples\" data-level=\"2\">Real-Life Indian Business Examples<\/a><\/li><li><a href=\"#h-why-understanding-revenue-vs-profit-is-important\" data-level=\"2\">Why Understanding Revenue vs Profit is Important<\/a><\/li><li><a href=\"#h-key-takeaways\" data-level=\"2\">Key Takeaways<\/a><\/li><li><a href=\"#h-conclusion\" data-level=\"2\">Conclusion<\/a><\/li><li><a href=\"#h-frequently-asked-questions-faqs\" data-level=\"2\">Frequently Asked Questions (FAQs)<\/a><\/li><\/ul><\/div>\n\n\n\n<p>Understanding the difference between revenue and profit is essential for anyone starting a business or managing finances. Many people confuse these two terms, but they play very different roles in determining a company\u2019s financial health. This beginner-friendly guide breaks down everything you need to know about revenue vs profit, using real-world examples and simplified explanations tailored for Indian businesses.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-6bab38891c650d3d9d2f7eb284c8818a\" id=\"h-what-is-revenue\" style=\"color:#f15f22\"><strong>What is Revenue?<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"650\" height=\"250\" src=\"https:\/\/i0.wp.com\/blog.bosswallah.ai\/wp-content\/uploads\/2025\/06\/Revenue-vs-Profit-2.png?resize=650%2C250&#038;ssl=1\" alt=\"\" class=\"wp-image-16678\" style=\"width:840px;height:auto\" srcset=\"https:\/\/i0.wp.com\/bosswallah.ai\/blog\/wp-content\/uploads\/2025\/06\/Revenue-vs-Profit-2.png?w=650&amp;ssl=1 650w, https:\/\/i0.wp.com\/bosswallah.ai\/blog\/wp-content\/uploads\/2025\/06\/Revenue-vs-Profit-2.png?resize=300%2C115&amp;ssl=1 300w, https:\/\/i0.wp.com\/bosswallah.ai\/blog\/wp-content\/uploads\/2025\/06\/Revenue-vs-Profit-2.png?resize=585%2C225&amp;ssl=1 585w, https:\/\/i0.wp.com\/bosswallah.ai\/blog\/wp-content\/uploads\/2025\/06\/Revenue-vs-Profit-2.png?resize=150%2C58&amp;ssl=1 150w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><figcaption class=\"wp-element-caption\"><em>( Source &#8211; dtechy.com )<\/em><\/figcaption><\/figure>\n\n\n\n<p>Revenue, also called sales or turnover, is the total income generated by a business from its core operations, without deducting any costs.<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Examples:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>If you run a shop and sell \u20b95,00,000 worth of goods in a month, your revenue is \u20b95,00,000.<br \/><\/li>\n\n\n\n<li>For an online coaching platform like BossWallah, the total money earned from course sales is revenue.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Types of Revenue:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Operating Revenue<\/strong>: From the main business (e.g., product sales).<br \/><\/li>\n\n\n\n<li><strong>Non-Operating Revenue<\/strong>: From secondary sources (e.g., rent income, interest).<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-fa5c3b37f70d171dea905cbc79dbec90\" id=\"h-what-is-profit\" style=\"color:#f15f22\"><strong>What is Profit?<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"650\" height=\"250\" src=\"https:\/\/i0.wp.com\/blog.bosswallah.ai\/wp-content\/uploads\/2025\/06\/Revenue-vs-Profit-3.png?resize=650%2C250&#038;ssl=1\" alt=\"\" class=\"wp-image-16679\" style=\"width:840px;height:auto\" srcset=\"https:\/\/i0.wp.com\/bosswallah.ai\/blog\/wp-content\/uploads\/2025\/06\/Revenue-vs-Profit-3.png?w=650&amp;ssl=1 650w, https:\/\/i0.wp.com\/bosswallah.ai\/blog\/wp-content\/uploads\/2025\/06\/Revenue-vs-Profit-3.png?resize=300%2C115&amp;ssl=1 300w, https:\/\/i0.wp.com\/bosswallah.ai\/blog\/wp-content\/uploads\/2025\/06\/Revenue-vs-Profit-3.png?resize=585%2C225&amp;ssl=1 585w, https:\/\/i0.wp.com\/bosswallah.ai\/blog\/wp-content\/uploads\/2025\/06\/Revenue-vs-Profit-3.png?resize=150%2C58&amp;ssl=1 150w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><figcaption class=\"wp-element-caption\"><em>( Source &#8211; fisdom.com )<\/em><\/figcaption><\/figure>\n\n\n\n<p>Profit is the net income left after all expenses (like rent, salaries, marketing, taxes) are subtracted from revenue. It reflects how efficiently a business is running.<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Formula:<\/strong><\/p>\n\n\n\n<p>Profit = Revenue \u2013 Expenses<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Types of Profit:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Gross Profit<\/strong> = Revenue \u2013 Cost of Goods Sold (COGS)<br \/><\/li>\n\n\n\n<li><strong>Operating Profit<\/strong> = Gross Profit \u2013 Operating Expenses<br \/><\/li>\n\n\n\n<li><strong>Net Profit<\/strong> = Operating Profit \u2013 Taxes &amp; Interest<\/li>\n<\/ul>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Example:<\/strong><\/p>\n\n\n\n<p>Let\u2019s say a bakery earns \u20b92,00,000 in revenue in April.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Raw materials: \u20b980,000<br \/><\/li>\n\n\n\n<li>Rent &amp; salaries: \u20b950,000<br \/><\/li>\n\n\n\n<li>Advertising: \u20b910,000<br \/><\/li>\n\n\n\n<li>Taxes: \u20b95,000<\/li>\n<\/ul>\n\n\n\n<p><strong>Net Profit = \u20b92,00,000 \u2013 (\u20b980,000 + \u20b950,000 + \u20b910,000 + \u20b95,000) = \u20b955,000<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-c1ae7f602b5bed44b6ade7bad7307bf9\" id=\"h-revenue-vs-profit-the-key-differences\" style=\"color:#f15f22\"><strong>Revenue vs Profit: The Key Differences<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><div class=\"pcrstb-wrap\"><table class=\"has-fixed-layout\"><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Basis<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>Revenue<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>Profit<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Definition<\/td><td class=\"has-text-align-center\" data-align=\"center\">Total earnings from sales<\/td><td class=\"has-text-align-center\" data-align=\"center\">Earnings after all expenses<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Focus<\/td><td class=\"has-text-align-center\" data-align=\"center\">Business performance<\/td><td class=\"has-text-align-center\" data-align=\"center\">Business health\/sustainability<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Expenses Included?<\/td><td class=\"has-text-align-center\" data-align=\"center\">No<\/td><td class=\"has-text-align-center\" data-align=\"center\">Yes<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Used in<\/td><td class=\"has-text-align-center\" data-align=\"center\">Sales strategy, growth analysis<\/td><td class=\"has-text-align-center\" data-align=\"center\">Financial viability, tax filings<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Example<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u20b910 lakh from product sales<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u20b92 lakh after expenses<\/td><\/tr><\/tbody><\/table><\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-e747c24403a687c4d85162b0915994c8\" id=\"h-real-life-indian-business-examples\" style=\"color:#f15f22\"><strong>Real-Life Indian Business Examples<\/strong><\/h2>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Small Retail Store:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Revenue: \u20b915,00,000\/month<br \/><\/li>\n\n\n\n<li>Expenses: \u20b913,00,000<br \/><\/li>\n\n\n\n<li><strong>Profit: <\/strong>\u20b92,00,000 (Low profit margin)<\/li>\n<\/ul>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Online Coaching:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Revenue: \u20b925,00,000\/month from course sales<br \/><\/li>\n\n\n\n<li>Expenses: \u20b910,00,000<br \/><\/li>\n\n\n\n<li><strong>Profit: <\/strong>\u20b915,00,000 (High scalability = higher profits)<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>ALSO READ<a href=\"https:\/\/blog.bosswallah.ai\/pricing-strategy-in-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;\u2013 Top 10 Pricing Strategy in Marketing Tips for Indian Businesses (2025)<\/a><\/strong><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-10b2837149bc68b240a6a0e45ac52868\" id=\"h-why-understanding-revenue-vs-profit-is-important\" style=\"color:#f15f22\"><strong>Why Understanding Revenue vs Profit is Important<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"650\" height=\"250\" src=\"https:\/\/i0.wp.com\/blog.bosswallah.ai\/wp-content\/uploads\/2025\/06\/Revenue-vs-Profit-1.png?resize=650%2C250&#038;ssl=1\" alt=\"\" class=\"wp-image-16680\" style=\"width:840px;height:auto\" srcset=\"https:\/\/i0.wp.com\/bosswallah.ai\/blog\/wp-content\/uploads\/2025\/06\/Revenue-vs-Profit-1.png?w=650&amp;ssl=1 650w, https:\/\/i0.wp.com\/bosswallah.ai\/blog\/wp-content\/uploads\/2025\/06\/Revenue-vs-Profit-1.png?resize=300%2C115&amp;ssl=1 300w, https:\/\/i0.wp.com\/bosswallah.ai\/blog\/wp-content\/uploads\/2025\/06\/Revenue-vs-Profit-1.png?resize=585%2C225&amp;ssl=1 585w, https:\/\/i0.wp.com\/bosswallah.ai\/blog\/wp-content\/uploads\/2025\/06\/Revenue-vs-Profit-1.png?resize=150%2C58&amp;ssl=1 150w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><figcaption class=\"wp-element-caption\"><em>( Source &#8211; mtrading.com )<\/em><\/figcaption><\/figure>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Helps in:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Evaluating business performance accurately.<br \/><\/li>\n\n\n\n<li>Pricing products\/services for optimal margin.<br \/><\/li>\n\n\n\n<li>Attracting investors or loans, who look at profitability.<br \/><\/li>\n\n\n\n<li>Calculating the break-even point for new ventures.<br \/><\/li>\n\n\n\n<li>Making informed budgeting and forecasting decisions.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Common Mistakes to Avoid<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Focusing only on revenue growth and ignoring expenses.<br \/><\/li>\n\n\n\n<li>Underestimating hidden costs like taxes, shipping, and maintenance.<br \/><\/li>\n\n\n\n<li>Assuming high sales = high profits (not always true).<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>ALSO READ<a href=\"https:\/\/blog.bosswallah.ai\/what-is-marginal-revenue\/\" target=\"_blank\" rel=\"noreferrer noopener\"> &#8211; What Is Marginal Revenue? Definition, Importance &amp; Use in Pricing<\/a><\/strong><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-50ca9453759b147adc5fc7f05e236fc0\" id=\"h-key-takeaways\" style=\"color:#f15f22\"><strong>Key Takeaways<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Revenue is the total money earned from business activities (sales).<br \/><\/li>\n\n\n\n<li>Profit is what remains after subtracting all business expenses from revenue.<br \/><\/li>\n\n\n\n<li>A business can have high revenue but low profit, or even a loss, if expenses are high.<br \/><\/li>\n\n\n\n<li>Understanding both is crucial for pricing, budgeting, and investment decisions.<\/li>\n<\/ul>\n\n\n\n<p>Clear knowledge of revenue vs profit helps assess business sustainability.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/blog.bosswallah.ai\/tag\/business\/\" target=\"_blank\" rel=\"noreferrer noopener\">Learn more about Business skills here to unlock new growth opportunities<\/a><\/strong><\/p>\n\n\n\n<p class=\"has-text-color has-link-color has-large-font-size wp-elements-2a52b2b1d22a0e28b6859160d20cb724\" style=\"color:#f15f22\"><strong>Need Expert Guidance?<\/strong><\/p>\n\n\n\n<p>Starting a business can be challenging, but you don\u2019t have to do it alone! At Boss Wallah, our 2,000+ business experts are ready to provide valuable insights and guidance. Whether you need help with marketing, finance, sourcing, or any other area of your business,&nbsp;<strong><a href=\"https:\/\/bw1.in\/1116\" target=\"_blank\" rel=\"noreferrer noopener\">our business experts are here to help you succeed<\/a><\/strong><\/p>\n\n\n\n<p><strong>Confused about Which Business to Start?<\/strong><br \/>Want to start your own business but unsure which one to choose? Explore Boss Wallah, where you\u2019ll find 500+ courses by successful business owners, featuring practical, step-by-step guides on starting and growing various businesses.&nbsp;<strong><a href=\"https:\/\/bw1.in\/1111\" target=\"_blank\" rel=\"noreferrer noopener\">Find your perfect business idea today<\/a><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-163d2aabad3f8484931a5f2db8035970\" id=\"h-conclusion\" style=\"color:#f15f22\"><strong>Conclusion<\/strong><\/h2>\n\n\n\n<p>Understanding the difference between revenue and profit is the first step in mastering business finance. Revenue shows how much money your business is making, while profit reveals how much you\u2019re keeping. For long-term success, businesses must track both closely.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/blog.bosswallah.ai\/business\/\" target=\"_blank\" rel=\"noreferrer noopener\">Explore&nbsp;more blogs to learn more about&nbsp;Business<\/a><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-25acb11468cd0c54ef4f6cd0e629c7f1\" id=\"h-frequently-asked-questions-faqs\" style=\"color:#f15f22\"><strong>Frequently Asked Questions (FAQs)<\/strong><\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1750161224115\"><strong class=\"schema-faq-question\"><strong>1. What is revenue in simple terms?<br \/><\/strong><\/strong> <p class=\"schema-faq-answer\"> Revenue is the total money earned by selling goods or services.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1750161238710\"><strong class=\"schema-faq-question\"><strong>2. Is revenue the same as income?<br \/><\/strong><\/strong> <p class=\"schema-faq-answer\"> Not exactly. Revenue is total earnings; income (or profit) is what&#8217;s left after expenses.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1750161248498\"><strong class=\"schema-faq-question\"><strong>3. Can a company have revenue but no profit?<br \/><\/strong><\/strong> <p class=\"schema-faq-answer\"> Yes, if expenses are equal to or more than revenue, there\u2019s no profit.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1750161256466\"><strong class=\"schema-faq-question\"><strong>4. What is gross profit vs net profit?<br \/><\/strong><\/strong> <p class=\"schema-faq-answer\"> Gross profit = Revenue \u2013 Direct costs; Net profit = Final profit after all expenses and taxes.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1750161282798\"><strong class=\"schema-faq-question\"><strong>5. Why is profit more important than revenue?<br \/><\/strong><\/strong> <p class=\"schema-faq-answer\"> Profit shows if the business is financially healthy and sustainable.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1750161291182\"><strong class=\"schema-faq-question\"><strong>6. What happens if profit is negative?<br \/><\/strong><\/strong> <p class=\"schema-faq-answer\"> It means the business has a loss and is spending more than it earns.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1750161299447\"><strong class=\"schema-faq-question\"><strong>7. How do I increase profit?<br \/><\/strong><\/strong> <p class=\"schema-faq-answer\"> Either increase revenue (more sales) or reduce expenses.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1750161316521\"><strong class=\"schema-faq-question\"><strong>8. Which is shown first in financial statements \u2013 revenue or profit?<br \/><\/strong><\/strong> <p class=\"schema-faq-answer\"> Revenue is shown at the top; profit comes after deducting costs.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1750161326357\"><strong class=\"schema-faq-question\"><strong>9. Is profit taxable in India?<br \/><\/strong><\/strong> <p class=\"schema-faq-answer\"> Yes, net profit is taxable under income tax laws.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1750161336732\"><strong class=\"schema-faq-question\"><strong>10. How do startups manage revenue vs profit?<br \/><\/strong><\/strong> <p class=\"schema-faq-answer\"> Most focus on growing revenue first, then optimising to become profitable.<\/p> <\/div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Learn the difference between revenue and profit in this beginner-friendly guide. Understand definitions, examples, and how they impact your business success in India.<\/p>\n","protected":false},"author":25,"featured_media":16677,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1136],"tags":[897,289,543],"class_list":["post-16672","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-local-business-ideas","tag-boss-wallah","tag-business","tag-entrepreneurship"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/bosswallah.ai\/blog\/wp-content\/uploads\/2025\/06\/Revenue-vs-Profit-4.png?fit=1280%2C720&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/pgRBPN-4kU","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/bosswallah.ai\/blog\/wp-json\/wp\/v2\/posts\/16672","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bosswallah.ai\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bosswallah.ai\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bosswallah.ai\/blog\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/bosswallah.ai\/blog\/wp-json\/wp\/v2\/comments?post=16672"}],"version-history":[{"count":1,"href":"https:\/\/bosswallah.ai\/blog\/wp-json\/wp\/v2\/posts\/16672\/revisions"}],"predecessor-version":[{"id":29276,"href":"https:\/\/bosswallah.ai\/blog\/wp-json\/wp\/v2\/posts\/16672\/revisions\/29276"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bosswallah.ai\/blog\/wp-json\/wp\/v2\/media\/16677"}],"wp:attachment":[{"href":"https:\/\/bosswallah.ai\/blog\/wp-json\/wp\/v2\/media?parent=16672"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bosswallah.ai\/blog\/wp-json\/wp\/v2\/categories?post=16672"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bosswallah.ai\/blog\/wp-json\/wp\/v2\/tags?post=16672"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}