{"id":14853,"date":"2025-05-30T19:00:10","date_gmt":"2025-05-30T13:30:10","guid":{"rendered":"https:\/\/blog.bosswallah.ai\/?p=14853"},"modified":"2025-10-13T18:49:33","modified_gmt":"2025-10-13T13:19:33","slug":"swiggy-business-model","status":"publish","type":"post","link":"https:\/\/bosswallah.ai\/blog\/local-business\/swiggy-business-model\/","title":{"rendered":"Swiggy Business Model: Revenue Streams, Operations &amp; Future Outlook"},"content":{"rendered":"\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Table of contents<\/h2><ul><li><a href=\"#h-what-is-swiggy\" data-level=\"2\">What is Swiggy?<\/a><\/li><li><a href=\"#h-swiggy-business-model-overview\" data-level=\"2\">Swiggy Business Model Overview<\/a><\/li><li><a href=\"#h-key-revenue-streams-of-swiggy\" data-level=\"2\">Key Revenue Streams of Swiggy<\/a><\/li><li><a href=\"#h-how-swiggy-operates-step-by-step\" data-level=\"2\">How Swiggy Operates: Step-by-Step<\/a><\/li><li><a href=\"#h-core-features-of-swiggy-s-model\" data-level=\"2\">Core Features of Swiggy&#8217;s Model<\/a><\/li><li><a href=\"#h-swiggy-s-market-share-growth-stats\" data-level=\"2\">Swiggy\u2019s Market Share &amp; Growth Stats<\/a><\/li><li><a href=\"#h-challenges-in-swiggy-s-business-model\" data-level=\"2\">Challenges in Swiggy\u2019s Business Model<\/a><\/li><li><a href=\"#h-future-outlook-what-s-next-for-swiggy\" data-level=\"2\">Future Outlook: What\u2019s Next for Swiggy?<\/a><\/li><li><a href=\"#h-conclusion\" data-level=\"2\">Conclusion<\/a><\/li><li><a href=\"#h-frequently-asked-questions-faqs\" data-level=\"2\">Frequently Asked Questions (FAQs)<\/a><\/li><\/ul><\/div>\n\n\n\n<p>Swiggy, India\u2019s leading food delivery giant, has transformed how people order food. Launched in 2014, the company has expanded beyond food to groceries, parcel services, and more. But how does Swiggy make money? What keeps its operations running smoothly? This article uncovers everything about the <strong>Swiggy business model<\/strong>\u2014its revenue streams, core operations, and future roadmap.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-7b2b3d064f0381a994bfba80f9949a43\" id=\"h-what-is-swiggy\" style=\"color:#f15f22\"><strong>What is Swiggy?<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"650\" height=\"250\" src=\"https:\/\/i0.wp.com\/blog.bosswallah.ai\/wp-content\/uploads\/2025\/05\/swiggy-business-model.png?resize=650%2C250&#038;ssl=1\" alt=\"\" class=\"wp-image-14862\" style=\"width:840px;height:auto\" srcset=\"https:\/\/i0.wp.com\/bosswallah.ai\/blog\/wp-content\/uploads\/2025\/05\/swiggy-business-model.png?w=650&amp;ssl=1 650w, https:\/\/i0.wp.com\/bosswallah.ai\/blog\/wp-content\/uploads\/2025\/05\/swiggy-business-model.png?resize=300%2C115&amp;ssl=1 300w, https:\/\/i0.wp.com\/bosswallah.ai\/blog\/wp-content\/uploads\/2025\/05\/swiggy-business-model.png?resize=585%2C225&amp;ssl=1 585w, https:\/\/i0.wp.com\/bosswallah.ai\/blog\/wp-content\/uploads\/2025\/05\/swiggy-business-model.png?resize=150%2C58&amp;ssl=1 150w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/figure>\n\n\n\n<p>Swiggy is an <strong>online food ordering and delivery platform<\/strong> that connects users to local restaurants via its app and website. Founded by <strong>Sriharsha Majety<\/strong>, <strong>Nandan Reddy<\/strong>, and <strong>Rahul Jaimini<\/strong>, it has grown into a household name in India. Over time, it diversified into grocery delivery (Instamart) and logistics (Swiggy Genie).<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-eb08802c13bf167d8f14d86cc8d13f4f\" id=\"h-swiggy-business-model-overview\" style=\"color:#f15f22\"><strong>Swiggy Business Model Overview<\/strong><\/h2>\n\n\n\n<p>Swiggy follows a <strong><a href=\"https:\/\/blog.bosswallah.ai\/hyperlocal-delivery-services-the-future-of-e-commerce-in-tier-2-and-3-cities\/\" target=\"_blank\" rel=\"noreferrer noopener\">hyperlocal<\/a> on-demand delivery business model<\/strong>, meaning it connects nearby restaurants and service providers to customers within a limited geographical radius.<\/p>\n\n\n\n<p><strong>Key Components of Swiggy&#8217;s Business Model:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><div class=\"pcrstb-wrap\"><table class=\"has-fixed-layout\"><thead><tr><th>Component<\/th><th>Details<\/th><\/tr><\/thead><tbody><tr><td><strong>Customer Segment<\/strong><\/td><td>Food lovers, grocery shoppers, busy professionals<\/td><\/tr><tr><td><strong>Partners<\/strong><\/td><td>Restaurants, grocery stores, cloud kitchens<\/td><\/tr><tr><td><strong>Delivery Fleet<\/strong><\/td><td>Swiggy\u2019s own delivery agents + third-party logistics<\/td><\/tr><tr><td><strong>Revenue Sources<\/strong><\/td><td>Delivery fees, commissions, subscriptions, ads<\/td><\/tr><tr><td><strong>Technology<\/strong><\/td><td>AI-driven platform for real-time tracking and routing<\/td><\/tr><\/tbody><\/table><\/div><\/figure>\n\n\n\n<p><strong>\ud83d\udca1 Pro Tip:<\/strong>\u00a0If you want to start a\u00a0<a href=\"https:\/\/blog.bosswallah.ai\/business\"><strong>Business<\/strong><\/a>\u00a0but have too many doubts, connect with a Business expert from Boss Wallah for guidance \u2013\u00a0<a href=\"https:\/\/bw1.in\/1116\"><strong>Check Out<\/strong><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-aa8aa993edba752fbe20abc6bdc8a800\" id=\"h-key-revenue-streams-of-swiggy\" style=\"color:#f15f22\"><strong>Key Revenue Streams of Swiggy<\/strong><\/h2>\n\n\n\n<p>Here\u2019s how Swiggy earns money from various services:<\/p>\n\n\n\n<p><strong>1. Commission from Restaurants<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Swiggy charges <strong>15%\u201330% commission<\/strong> on each order placed through its platform.<\/li>\n\n\n\n<li>Larger brands pay higher commissions for premium placement.<\/li>\n<\/ul>\n\n\n\n<p><strong>2. Delivery Charges<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Customers are charged a delivery fee (\u20b920\u2013\u20b9100) depending on distance, order value, and surge times.<\/li>\n<\/ul>\n\n\n\n<p><strong>3. Swiggy One Subscription<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Offers free delivery and discounts for a monthly\/annual fee.<\/li>\n\n\n\n<li>Priced around <strong>\u20b975\/month or \u20b9899\/year<\/strong>, this model builds loyalty.<\/li>\n<\/ul>\n\n\n\n<p><strong>4. Advertising &amp; Sponsored Listings<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Restaurants pay for <strong>better visibility<\/strong> on Swiggy\u2019s app through:\n<ul class=\"wp-block-list\">\n<li>Sponsored placements<\/li>\n\n\n\n<li>Banner ads<\/li>\n\n\n\n<li>Priority listings<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p><strong>5. Swiggy Genie (Pick-Up &amp; Drop Service)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Charges customers a fee for sending parcels or picking up items within the city.<\/li>\n<\/ul>\n\n\n\n<p><strong>6. Instamart (Grocery Delivery)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Delivers groceries and daily essentials in 15\u201330 minutes.<\/li>\n\n\n\n<li>Revenue from product margins and delivery fees.<\/li>\n<\/ul>\n\n\n\n<p><strong>7. Private Labels &amp; Cloud Kitchens<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Swiggy runs brands like <strong>The Bowl Company<\/strong> and <strong>Homely<\/strong> to capture food margins directly.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-feacd47a93a6532a658890e0f047fce8\" id=\"h-how-swiggy-operates-step-by-step\" style=\"color:#f15f22\"><strong>How Swiggy Operates: Step-by-Step<\/strong><\/h2>\n\n\n\n<p>Here\u2019s how a food order is processed on Swiggy:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>The customer places an order<\/strong> through the app.<\/li>\n\n\n\n<li><strong>The restaurant confirms the order.<\/strong><\/li>\n\n\n\n<li><strong>The nearest delivery agent is assigned<\/strong> using GPS &amp; AI algorithms.<\/li>\n\n\n\n<li><strong>The delivery partner picks up the order.<\/strong><\/li>\n\n\n\n<li><strong>The order is delivered to the customer<\/strong>, usually within 30\u201345 minutes.<\/li>\n\n\n\n<li><strong>Payment processing<\/strong> and commission deduction are handled automatically.<\/li>\n<\/ol>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Noteworthy<\/strong>: Swiggy uses real-time tracking and smart routing to reduce delivery time and fuel costs.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/blog.bosswallah.ai\/swiggy-instamart-franchise\/\" target=\"_blank\" rel=\"noreferrer noopener\">ALSO READ | Swiggy Instamart Franchise: Cost, How to Apply, Profit &amp; More<\/a><\/strong><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-bb1deaa25e01839eb4d89506f990d2f3\" id=\"h-core-features-of-swiggy-s-model\" style=\"color:#f15f22\"><strong>Core Features of Swiggy&#8217;s Model<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>User-Friendly App<\/strong> \u2013 Clean UI, live tracking, filters, and secure payment.<\/li>\n\n\n\n<li><strong>AI &amp; Data Analytics<\/strong> \u2013 Smart search, personalised recommendations, and dynamic pricing.<\/li>\n\n\n\n<li><strong>Smart Logistics<\/strong> \u2013 Predictive delivery times and optimised agent allocation.<\/li>\n\n\n\n<li><strong>Multiple Verticals<\/strong> \u2013 Food, groceries, parcels, home-cooked meals.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-1287895012628650e4b1aaa968953082\" id=\"h-swiggy-s-market-share-growth-stats\" style=\"color:#f15f22\"><strong>Swiggy\u2019s Market Share &amp; Growth Stats<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><div class=\"pcrstb-wrap\"><table class=\"has-fixed-layout\"><thead><tr><th>Metric<\/th><th>Value (as of 2024)<\/th><\/tr><\/thead><tbody><tr><td><strong>Monthly Active Users<\/strong><\/td><td>Over <strong>25 million<\/strong><\/td><\/tr><tr><td><strong>Delivery Partners<\/strong><\/td><td>More than <strong>3 lakh<\/strong><\/td><\/tr><tr><td><strong>Restaurant Partners<\/strong><\/td><td>Over <strong>2 lakh<\/strong> across India<\/td><\/tr><tr><td><strong>Valuation<\/strong><\/td><td>Estimated at <strong>$10.7 billion<\/strong><\/td><\/tr><tr><td><strong>Daily Orders<\/strong><\/td><td>Approx. <strong>1.5 million<\/strong> orders<\/td><\/tr><tr><td><strong>Revenue FY 2023<\/strong><\/td><td>\u20b98,265 crore (YoY growth: 38%)<\/td><\/tr><\/tbody><\/table><\/div><\/figure>\n\n\n\n<p><strong><a href=\"https:\/\/blog.bosswallah.ai\/oyo-business-model\/\" target=\"_blank\" rel=\"noreferrer noopener\">ALSO READ | Understanding OYO Business Model: Standardizing Hospitality, Maximizing Revenue<\/a><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-9aba93434924c5d353d01795d5df3075\" id=\"h-challenges-in-swiggy-s-business-model\" style=\"color:#f15f22\"><strong>Challenges in Swiggy\u2019s Business Model<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"650\" height=\"250\" src=\"https:\/\/i0.wp.com\/blog.bosswallah.ai\/wp-content\/uploads\/2025\/05\/swiggy-business-model-1.webp?resize=650%2C250&#038;ssl=1\" alt=\"\" class=\"wp-image-14863\" style=\"width:840px;height:auto\" srcset=\"https:\/\/i0.wp.com\/bosswallah.ai\/blog\/wp-content\/uploads\/2025\/05\/swiggy-business-model-1.webp?w=650&amp;ssl=1 650w, https:\/\/i0.wp.com\/bosswallah.ai\/blog\/wp-content\/uploads\/2025\/05\/swiggy-business-model-1.webp?resize=300%2C115&amp;ssl=1 300w, https:\/\/i0.wp.com\/bosswallah.ai\/blog\/wp-content\/uploads\/2025\/05\/swiggy-business-model-1.webp?resize=585%2C225&amp;ssl=1 585w, https:\/\/i0.wp.com\/bosswallah.ai\/blog\/wp-content\/uploads\/2025\/05\/swiggy-business-model-1.webp?resize=150%2C58&amp;ssl=1 150w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>High Burn Rate<\/strong> \u2013 Still not consistently profitable due to discounts and logistics costs.<\/li>\n\n\n\n<li><strong>Intense Competition<\/strong> \u2013 Faces strong rivalry from <strong><a href=\"https:\/\/blog.bosswallah.ai\/zomato-business-model\/\" target=\"_blank\" rel=\"noreferrer noopener\">Zomato<\/a><\/strong>, <strong><a href=\"https:\/\/www.googleadservices.com\/pagead\/aclk?sa=L&amp;ai=DChcSEwiX25ndpMuNAxV3pGYCHezpIe8YABABGgJzbQ&amp;co=1&amp;gclid=CjwKCAjwruXBBhArEiwACBRtHeMuY5Oulr7_JPowjvVCIk3REjO3DdfRDhQitFMg0QZSSziyUKQKrxoCgbYQAvD_BwE&amp;ohost=www.google.com&amp;cid=CAESV-D2DIwmJGiH5JRSx1ThPn3lreAA5kJ-L7jCd-OLuPqTiHC5f7NmieJctjUBcUSgCN6DxPimUrHDsyx5N8aqMAgQgyuIknIw8Ue_TazNLKomX8P5jWivmg&amp;category=acrcp_v1_40&amp;sig=AOD64_1Xm_jL-v7aTpQj12BIr3qVqR9isA&amp;q&amp;adurl&amp;ved=2ahUKEwjWkpTdpMuNAxVBdmwGHewhLJUQ0Qx6BAgXEAE\" target=\"_blank\" rel=\"noreferrer noopener\">Amazon Fresh<\/a><\/strong>, <strong><a href=\"https:\/\/blog.bosswallah.ai\/blinkit-business-model\/\" target=\"_blank\" rel=\"noreferrer noopener\">Blinkit<\/a><\/strong>, etc.<\/li>\n\n\n\n<li><strong>Dependence on Delivery Workforce<\/strong> \u2013 Labour strikes and delivery partner retention are concerns.<\/li>\n\n\n\n<li><strong>Regulatory &amp; <a href=\"https:\/\/fssai.gov.in\/\" target=\"_blank\" rel=\"noreferrer noopener\">FSSAI <\/a>Compliance<\/strong> \u2013 Regular scrutiny on food quality and hygiene.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-c6df4992f6c1214a5d78792fe3e5e1f4\" id=\"h-future-outlook-what-s-next-for-swiggy\" style=\"color:#f15f22\"><strong>Future Outlook: What\u2019s Next for Swiggy?<\/strong><\/h2>\n\n\n\n<p>Swiggy is pivoting toward becoming a <strong>full-stack convenience platform<\/strong>.<\/p>\n\n\n\n<p><strong>Key Future Plans:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>IPO Expected by 2025\u201326<\/strong><\/li>\n\n\n\n<li><strong>Expansion of Swiggy Instamart<\/strong> to <strong><a href=\"https:\/\/blog.bosswallah.ai\/why-indias-tier-2-and-tier-3-cities-are-next-big-business-opportunity\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tier-2 and Tier-3 cities<\/a><\/strong>.<\/li>\n\n\n\n<li><strong>Investment in Drone Delivery<\/strong> and AI-enabled route optimisation.<\/li>\n\n\n\n<li><strong>Sustainability Goals<\/strong> \u2013 Electric vehicles for deliveries by 2030.<\/li>\n\n\n\n<li><strong>Cloud Kitchen Growth<\/strong> \u2013 Boosting private food labels.<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Highlight<\/strong>: Swiggy is also entering <strong>health food and meal planning services<\/strong>, hinting at health-tech integration.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"has-text-color has-link-color has-large-font-size wp-elements-ba6f2952147846d6d045f4b34ccf8d68\" style=\"color:#f15f22\"><strong>Need Expert Guidance?<\/strong><\/p>\n\n\n\n<p>Starting a business can be challenging, but you don\u2019t have to do it alone! At Boss Wallah, our 2,000+ business experts are ready to provide valuable insights and guidance. Whether you need help with marketing, finance, sourcing, or any other area of any business,&nbsp;<a href=\"https:\/\/bw1.in\/1116\"><strong>our business experts are here to help you succeed<\/strong><\/a><\/p>\n\n\n\n<p><strong>Confused about Which Business to Start?<\/strong><strong><br><\/strong>Want to start your own business but unsure which one to choose? Explore Boss Wallah, where you\u2019ll find 500+ courses by successful business owners, featuring practical, step-by-step guides on starting and growing various businesses.<br><a href=\"https:\/\/bw1.in\/1111\"><strong>Find your perfect business idea today<\/strong><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-163d2aabad3f8484931a5f2db8035970\" id=\"h-conclusion\" style=\"color:#f15f22\"><strong>Conclusion<\/strong><\/h2>\n\n\n\n<p>The <strong><a href=\"https:\/\/www.swiggy.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Swiggy <\/a>business model<\/strong> is a strong blend of tech-driven logistics, customer-centric services, and multi-channel monetisation. While profitability is a long game, Swiggy\u2019s focus on innovation and expansion puts it on the path to becoming India\u2019s leading digital convenience brand.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-25acb11468cd0c54ef4f6cd0e629c7f1\" id=\"h-frequently-asked-questions-faqs\" style=\"color:#f15f22\"><strong>Frequently Asked Questions (FAQs)<\/strong><\/h2>\n\n\n\n<p><strong>1. What is Swiggy\u2019s main business model?<\/strong><\/p>\n\n\n\n<p>Swiggy follows a hyperlocal, on-demand delivery model connecting customers to nearby restaurants and stores.<\/p>\n\n\n\n<p><strong>2. How does Swiggy make money?<\/strong><\/p>\n\n\n\n<p>Through delivery charges, commissions, ads, subscriptions, grocery margins, and cloud kitchens.<\/p>\n\n\n\n<p><strong>3. Is Swiggy profitable?<\/strong><\/p>\n\n\n\n<p>As of 2024, Swiggy is not consistently profitable due to high operational costs and marketing spends.<\/p>\n\n\n\n<p><strong>4. What is Swiggy Instamart?<\/strong><\/p>\n\n\n\n<p>A grocery delivery service by Swiggy offering 15\u201330 minute deliveries in major Indian cities.<\/p>\n\n\n\n<p><strong>5. What is Swiggy Genie?<\/strong><\/p>\n\n\n\n<p>A parcel pick-up and drop service where users can send items within the same city.<\/p>\n\n\n\n<p><strong>6. What is the commission rate Swiggy charges restaurants?<\/strong><\/p>\n\n\n\n<p>Typically between 15% and 30% per order.<\/p>\n\n\n\n<p><strong>7. What is Swiggy One?<\/strong><\/p>\n\n\n\n<p>A subscription plan that offers free delivery and exclusive discounts on food and groceries.<\/p>\n\n\n\n<p><strong>8. Who are Swiggy\u2019s competitors?<\/strong><\/p>\n\n\n\n<p>Major competitors include <strong>Zomato<\/strong>, <strong>Blinkit<\/strong>, <strong>Dunzo<\/strong>, and <strong>Amazon Fresh<\/strong>.<\/p>\n\n\n\n<p><strong>9. How many orders does Swiggy deliver per day?<\/strong><\/p>\n\n\n\n<p>Around <strong>1.5 million orders per day<\/strong> across all services.<\/p>\n\n\n\n<p><strong>10. Will Swiggy launch an IPO?<\/strong><\/p>\n\n\n\n<p>Yes, Swiggy is expected to go public by <strong>2025\u201326<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Discover the Swiggy business model, revenue strategies, operations, and future growth outlook. Learn how India\u2019s top food delivery platform earns money.<\/p>\n","protected":false},"author":25,"featured_media":14854,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1184,1187],"tags":[897,289,543,859],"class_list":["post-14853","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-guides","category-local-business","tag-boss-wallah","tag-business","tag-entrepreneurship","tag-india"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/bosswallah.ai\/blog\/wp-content\/uploads\/2025\/05\/swiggy-business-model-bg.webp?fit=1280%2C720&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/pgRBPN-3Rz","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/bosswallah.ai\/blog\/wp-json\/wp\/v2\/posts\/14853","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bosswallah.ai\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bosswallah.ai\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bosswallah.ai\/blog\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/bosswallah.ai\/blog\/wp-json\/wp\/v2\/comments?post=14853"}],"version-history":[{"count":1,"href":"https:\/\/bosswallah.ai\/blog\/wp-json\/wp\/v2\/posts\/14853\/revisions"}],"predecessor-version":[{"id":14864,"href":"https:\/\/bosswallah.ai\/blog\/wp-json\/wp\/v2\/posts\/14853\/revisions\/14864"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bosswallah.ai\/blog\/wp-json\/wp\/v2\/media\/14854"}],"wp:attachment":[{"href":"https:\/\/bosswallah.ai\/blog\/wp-json\/wp\/v2\/media?parent=14853"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bosswallah.ai\/blog\/wp-json\/wp\/v2\/categories?post=14853"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bosswallah.ai\/blog\/wp-json\/wp\/v2\/tags?post=14853"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}