Instagram explicitly penalizes unoriginal or reposted content. The AI prioritizes and rewards unique, creative content. Focus on producing your own distinct photos, videos, and ideas.
Reels are crucial for reaching non-followers. The AI prioritizes watch time and re-watches. Craft compelling hooks in the first 1-3 seconds and create content people watch till the end (aim for 90 seconds max).
The algorithm values meaningful interactions. Focus on creating content that encourages saves (for later viewing) and shares (sending to friends). Comments are next, while likes are less prioritized for reach.
Multi-slide carousel posts are making a strong comeback. Use them to deliver tutorials, infographics, step-by-step guides, or storytelling. They offer multiple engagement points and increase viewing time.
The algorithm favors content from accounts users have meaningful interactions with. Respond to comments promptly, engage with DMs, and interact with your community's content to foster genuine connections.
The algorithm favors content from accounts users have meaningful interactions with. Respond to comments promptly, engage with DMs, and interact with your community's content to foster genuine connections.
Help Instagram's AI understand your content. Use relevant keywords in captions and your bio. Focus on a niche. Crucially, avoid watermarks from other platforms, as they can deprioritize your content.