They started by selling natural ice creams from autorickshaws in Pune. Today, NIC is one of India's fastest-growing ice cream brands.
Everyone laughed at the idea of selling glasses online. Now Lenskart is a ₹9,000 Cr eyewear giant with 1,000+ stores!
Selling mattresses without showrooms sounded crazy…Today, Wakefit makes ₹600+ Cr/year, all online!
A shot that prevents hangovers? This Bengaluru-based D2C brand turned nightlife into a ₹20 Cr business.
Started as quirky, odd socks — now sells to corporate clients, Amazon & more. Soxytoes became profitable with color and character.
Everyone thought logistics was too boring to disrupt. Delhivery proved them wrong — now a ₹10,000 Cr+ unicorn.
Selling beard oil in India seemed “too niche”… But Beardo became a grooming empire, acquired by Marico.